Web UI/UX &#8211; Brandemic

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Empowering your global academic journey

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l’avenir skins

Shreya — Fri, 03 Jan 2025 09:51:25 +0000

L'avenir Skins

ABOUT

L’avenir Skins, founded in 2020 by Harsh Pahwa under Ultimate Fashion Maker, is a luxury leather brand that curates premium leather apparel and accessories. With over 35 years of industry experience, they blend traditional craftsmanship with modern designs, offering personalized leather goods that embody timeless spirit and individuality. Their mission is to showcase India’s leather through compelling fashion and unique craftsmanship.

SCOPE

INDUSTRY

Luxury Leather Fashion

CHALLENGES

Overcoming Key Design and Experience Hurdles

01

Showcasing diverse products cohesively

02

Balancing traditional and modern aesthetics

03

Ensuring user-friendly navigation

04

Highlighting craftsmanship and individuality

SOLUTION

Strategic Solutions for an Engaging User Experience

We developed a cohesive design language that seamlessly blends traditional craftsmanship with modern aesthetics, ensuring intuitive navigation for users. By emphasizing high-quality visuals and storytelling, we highlighted the brand’s unique craftsmanship and individuality, creating a digital experience that reflects L’avenir Skins’ luxury ethos.

Crafting an Intuitive and Luxurious Interface

IDENTITY

Our UI/UX design focused on a clean, elegant layout with intuitive navigation, allowing users to effortlessly explore products. High-quality imagery and thoughtful design elements were incorporated to reflect the brand’s luxury and craftsmanship.

IMPACT

Enhancing Brand Presence and Customer Engagement

The redesigned website led to increased user engagement, improved customer satisfaction, and a stronger online presence, effectively conveying L’avenir Skins’ commitment to quality and individuality.

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Switch it up

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K and M Camera

Shreya — Thu, 02 Jan 2025 12:20:12 +0000

K & M Camera

ABOUT

K&M Camera is a photography store specializing in cameras, lenses, and accessories for photographers and videographers. Known for expert advice and a curated selection, it caters to everyone from beginners to professionals. The brand emphasizes quality, innovation, and a seamless shopping experience, offering in-store and online services. Focused on customer satisfaction, K&M Camera is a trusted partner in capturing meaningful moments.

SCOPE

INDUSTRY

Photography and Imaging Industry

CHALLENGES

Seamless Photography
Shopping Experience

01

Balancing Technical Details with Usability

02

Catering to Diverse User Groups

03

Improving Product Discovery

04

Highlighting In-Store and Online Services

SOLUTION

User-Centric Design for Seamless Engagement

To address the challenges, the UI/UX design for K&M Camera focused on simplicity and personalization. A clean layout was implemented to organize complex product details, using collapsible sections and comparison tools to cater to both novices and professionals. Enhanced product discovery was achieved through intuitive navigation, advanced filters, and AI-driven recommendations tailored to user preferences.

Redefining Engagement Across Every Touchpoint

IDENTITY

Prominent CTAs and dedicated sections for in-store services, such as expert consultations, bridged the gap between physical and online experiences. By prioritizing accessibility and clarity, the website delivered a seamless and engaging shopping experience for all users.

IMPACT

Crafting Experiences That Convert and Inspire Loyalty

The redesigned website significantly boosted K&M Camera’s brand by improving user engagement and product discovery, leading to higher conversion rates. It strengthened the omnichannel experience and appealed to both novice and professional photographers. This enhanced user experience reinforced brand loyalty, increased sales, and solidified the brand’s leadership in the photography industry.

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Solace Life

Shreya — Wed, 04 Dec 2024 07:14:18 +0000

Solace Life

ABOUT

The brand is dedicated to providing compassionate, patient-centered diabetes care, focusing on personalized solutions that empower individuals in their health journey. Through expert guidance, accessible resources, and a holistic approach, it aims to make diabetes management simpler, smarter, and more supportive, fostering healthier lives with integrity and empathy.

SCOPE

INDUSTRY

Heathcare

CHALLENGES

Designing for
Patient-Centered
Diabetes Care

01

Ensuring a compassionate tone without compromising professional authority and credibility.

02

Creating a seamless UI that supports both beginners and experienced users.

03

Incorporating brand identity elements while maintaining a modern, clean aesthetic.

04

Balancing medical accuracy with user-friendly, accessible design elements.

SOLUTION

An identity that thrives

The visual identity for SolaceLife combines warmth and professionalism, symbolizing compassionate care and support. The logotype uses a mix of earthy green and blue tones, reflecting growth, stability, and trust, essential qualities in healthcare. The soft, rounded typography and calming colors convey a sense of comfort, aligning with the brand’s goal to provide holistic, patient-centered diabetes care. The unique “o” design incorporates a subtle abstract icon resembling an open hand cradling a circle, symbolizing care, unity, and protection, capturing SolaceLife’s dedication to empowering individuals in their health journey.

Empowering Health,
Enriching Life

IDENTITY

The visual identity of SolaceLife reflects a holistic and supportive approach to healthcare. The logomark, combining a circular form with upward, nurturing leaves, symbolizes growth, well-being, and patient-centered care.

To empower every individual with the tools and knowledge to take control of their health. We aim to be at the forefront of diabetes and metabolic health management, setting benchmarks in patient care, innovation, and education.

Live Website Preview

IMPACT

Creating trust and
Comfort Through
Modern Design

The revamped branding and UI/UX design for Solace Life fostered trust and comfort among new patients. The modern, refreshed aesthetic creates a cohesive environment that enhances patient experience, encourages engagement, and supports the brand’s mission of empowerment in healthcare.

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SalaheE

Crafting the Digital Future

Empowering your global academic journey

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SalaheE

Shreya — Tue, 03 Dec 2024 09:25:16 +0000

SalaheE

ABOUT

SalaheE Partners is a boutique consulting firm helping small and mid-sized enterprises drive digital transformation, overcome growth challenges, and embrace sustainability. Combining Bangalore roots with Silicon Valley expertise, it delivers tailored solutions from strategy to execution. With 50+ years of experience in technology and AI, SalaheE bridges the critical gap in execution, serving C-suite executives and investors with flexibility, expertise, and a focus on tangible outcomes.

SCOPE

INDUSTRY

Consulting

CHALLENGES

Crafting the
Digital future

01

Balancing Professionalism and Approachability

02

Communicating Complex Services Clearly

03

Establishing Credibility in a Competitive Market

04

Creating a Dynamic and Engaging Web Experience

SOLUTION

Navigating Growth:
A Modern Identity Rooted in Direction and Partnership

The logo of SalaheE Partners embodies a modern, edgy design. Purple and blue were chosen for the identity to symbolize a blend of innovation, trust, and sophistication. Purple represents creativity and forward-thinking, aligning with SalaheE’s focus on digital transformation and bold strategies. Blue conveys trust, reliability, and professionalism, reinforcing the brand’s credibility and authority in the consulting space.

Empowering Transformation, Delivering Impact

IDENTITY

The logo features a sleek, tech-inspired ‘S’ formed by two interlocking arrows, symbolizing direction and progress. The ‘E’ incorporates a pixelated design, capturing the essence of digital innovation and transformation.

IMPACT

Where Strategy Meets Story, and Design Drives Impact

Strong branding and a well-designed website can significantly boost SalaheE Partners’ credibility and market presence. A cohesive identity, with a tech-savvy logo and clear messaging, will differentiate the brand and resonate with executives and investors. The website will showcase services, success stories, and thought leadership through dynamic content, enhancing trust and engagement. User-friendly features like gated content can drive lead generation, establish industry authority, and support business growth, aligning with SalaheE’s mission of delivering impactful digital transformation.

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Switch it up

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switch kart

Shreya — Wed, 06 Nov 2024 11:37:32 +0000

SwitchKart

ABOUT

SwitchKart is a dynamic platform that simplifies the process of buying and selling mobile phones, both online and in-store. With a unique 6-month warranty on all products, SwitchKart offers customers peace of mind while ensuring affordability. Whether you’re a student or a working professional, SwitchKart empowers you to upgrade your phone every six months with no hassle.With a commitment to making premium phones accessible, SwitchKart continues to empower customers to switch to the best with confidence.

SCOPE

INDUSTRY

Consumer Electronics

CHALLENGES

Switch it Up

01

Designing an identity that that is unique
and stands out in the Indian market.

02

Choosing colors that are both eye-catching and trustworthy to foster user confidence.

03

Navigating the challenge of determining website content to ensure clear and effective messaging.

04

Building a brand identity that is cohesive
and memorable.

SOLUTION

Playful Approach

The branding features vibrant purple hues that effectively distinguish it from competitors, creating a bold and memorable visual identity. The monogram is designed to be playful and dynamic, symbolically representing the buying and selling of phones through a sleek arrow motif. This arrow not only conveys movement and progress but also reflects the seamless trade-in and upgrade experience that SwitchKart offers. Together, these elements create a cohesive brand image that resonates with the target audience, evoking feelings of trust and innovation in the fast-paced world of mobile technology.

making switching up
gadgets easier

IDENTITY

The logo comprises of a playful monogram. It conveys an arrow to represent the concept of upgrading and exchange. The logotype is kept minimal to give it a tech feel

Live Website Preview

IMPACT

We Support
your Growth

The branding and website will significantly impact SwitchKart’s identity and customer perception by creating a strong visual presence and an engaging user experience. The vibrant purple hues and playful monogram will distinguish the brand from competitors, fostering emotional connections and enhancing brand recognition and loyalty. Meanwhile, the website will feature clear and concise content, ensuring visitors understand the unique selling points. This effective communication will build credibility and trust with potential buyers and sellers. Together, the cohesive branding and user-friendly website will drive growth and success in the competitive mobile retail market.

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Blitz

Energy Drink for the New Age

Folioex

Your gateway to smart crypto investments

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Blitz

Zayn — Fri, 25 Oct 2024 06:37:58 +0000

Blitz

ABOUT

Blitz, a product of Iceberg, is the ultimate energy drink for those who seek to sharpen their focus and power through their day with an extra boost of vitality. Blitz fuels both the body and the mind, helping you stay sharp, energized, and productive. It offers a performance-driven experience for those striving to hone their edge and reach the top.

SCOPE

INDUSTRY

Energy Drink

CHALLENGES

Blitz it Up

01

Designing an identity that stands out from the competition in the Indian Market

02

Depicting the concept of improved athletic performance and focus

03

Balancing colours for optimal print for packaging

04

Building a brand identity that is cohesive and memorable

SOLUTION

An identity
that thrives

The use of vibrant red and neon green amplifies the sense of vitality and performance, reflecting Blitz’s promise to energize both mind and body. This striking visual identity perfectly captures the brand’s essence, making it a powerful representation of the energy drink’s vibrant impact.

Hone Your
Edge

IDENTITY

The Blitz logo features a bold handwritten script that exudes both energy and power. Its sharp, angular lines and zig-zag design elements capture the brand’s dynamic essence, symbolizing movement, speed, and focus.

Live Website Preview

IMPACT

Turning Vision
into Action

The branding and packaging of Blitz will significantly boost its market presence by creating a bold and dynamic visual identity that resonates with its target audience of knowledge workers and young professionals. The sharp, energetic design and vibrant colors like red and neon green will make it stand out on shelves, immediately grabbing attention. By aligning the packaging with the brand’s core promise of enhancing mental performance and vitality, Blitz positions itself as more than just an energy drink—it’s a tool for success. This distinct identity will drive brand recognition, foster loyalty, and differentiate Blitz from competitors focused on physical performance.

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Empowering your global academic journey

SkAi

AI-powered Personalized Education Platform

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Quant Momo

MM — Fri, 30 Aug 2024 09:05:21 +0000

Quant Momo

ABOUT

QuantMomo aims to provide individuals with the knowledge and tools they need to engage in investing using a structured and rule-based methodology. In contrast to the investment approach, where the effects of market unpredictability and various factors often lead to financial losses, QuantMomo advocates for adopting a rules-based investment system. They offer an array of products and services crafted to begin the application of rules-based investing. Among these are many algorithmic strategies designed to help investors in navigating the investment landscape. Also, an innovative app compatible with both mobile and desktop devices is a product pool they dip their hands into!

SCOPE

INDUSTRY

CHALLENGES

Building
Brand Equity

01

Algorithmic trading sounds complicated enough, and all the players in the segment have a very serious positioning with complicated communication. Hence, we wanted to do something totally different…

02

To position the brand as an easier and more effective alternative to traditional investing.

03

To make the brand convey their message without over-complicating the language and message.

04

To stand out against competitors and present a unique front with a fun yet informative interface.

USER PERSONAS

Diverse User Portfolio

Combining insights from QuantMomo along with our expertise and research, our UX was designed to enhance the overall experience of users of the website. We created multiple personas and performed rigorous user testing to bring the ultimate user experience to life. Infused with the core principles of QuantMomo’s disciplined methodology, we crafted an interface that connects with our users and equips them to effortlessly make well-informed decisions.

Avinash Kumar

38 Years • Female • B.Tech • Bangalore

BEHAVIOUR

Avinash Kumar is a 38-year-old male residing in Bangalore, India. He holds a B.Tech degree and has spent most of his career working in the IT industry. Rajesh is approaching retirement and is looking for investment solutions that can help him secure his financial future and generate passive income.

BEHAVIOUR & PAIN POINTS

Avinash has limited experience in financial markets and is concerned about making costly investment mistakes. He seeks an investment advisor who can provide him with clear and straightforward investment strategies tailored to his risk tolerance.

GOALS

Avinash’s primary goal is to generate a stable source of passive income during retirement. He is interested in strategies that focus on wealth preservation while providing consistent returns to support his post-retirement lifestyle.

Aisha Patel

32 Years • Female • MBA • Hyderabad

BEHAVIOUR

Aisha is a 35-year-old female based in New York with an MBA background. She works in a corporate job with long hours and is passionate about financial planning. She values well-informed and data-driven investment decisions and is always on the lookout for opportunities to grow her wealth.

BEHAVIOUR & PAIN POINTS

Aisha is knowledgeable about finance but lacks the time to actively manage her investments due to her demanding career. She seeks an investment advisor who can provide her with rules-based strategies that align with her financial goals and risk tolerance.

GOALS

Aisha’s primary goal is to build a diversified investment portfolio that generates consistent returns over time. She is interested in strategies that minimize risk and offer long-term financial security.

Rahul Rajesh

25 Years • Male • MBBS • Mumbai

BEHAVIOUR

Rahul is a 32-year-old male based in Mumbai with a background in medicine, holding a MBBS degree. He practices medicine for approximately 5-6 hours a day at multiple locations in the city. His professional life keeps him occupied, and he values efficient investment advice that aligns with his busy schedule.

BEHAVIOUR & PAIN POINTS

Rahul seeks investment solutions that are easy to understand and implement, given his demanding work hours. He may not have the time to delve into complex financial strategies. He values simplicity and convenience in his investment choices.

GOALS

Rahul aims to build a financially secure future despite his busy schedule. He is looking for investment options that allow him to grow his wealth without requiring excessive time and effort on his part.

A Blue Chip
Investment

ILLUSTRATIONS

We used illustrations of a robotic momo to give the brand image a sense of whimsy while also not distracting from the overall message of the website. The Momo mascot was designed to effectively portray the ease of use of the platform.

NO SETTLEMENTS HERE

We wanted to show a website that flows as effortlessly as a rule-based approach to investing.

Uncomplicating The Communication

Enabling Interactions

We wanted to build and ensure engagement and intractability throughout the brand’s presence.

Hitting All Targets

WEB DEVELOPMENT

We worked on making the platform for QuantMomo look both visually attractive and fulfillingly informative. We used bold colours for bases and texts to make the information jump out of your screen and stay with you.

IMPACT

Set For
A Bull Run

Our work with QuantMomo proves that the right branding, communications and web development services can help in creating clear distinction and unique positioning. QuantMomo is seeing massive traction and is all set for a massive bull run.

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Jisora

Zayn — Fri, 30 Aug 2024 08:58:21 +0000

Jisora

ABOUT

Jisora is a brand born from the understanding of the struggle between choosing style and comfort. Jisora aims to revolutionize women’s fashion. Their mission is clear: to create pieces that blend effortless style with unmatched comfort. Jisora firmly believes that fashion should never be a compromise. With Jisora, women can savor every moment, feeling empowered and inspired.

SCOPE

INDUSTRY

CHALLENGES

Everyday Elegance
Elevated

01

Building a word-class e-commerce experience that can be structured on Shopify

02

Rebuilding the digital identity for Jisora

03

Building a responsive design for both website and mobile along with micro interactions and animations

04

Meeting speculated timelines for UI/UX and development

SOLUTION

A Playful
Rebrand

By balancing contemporary trends with enduring styles, Jisora ensures that every piece in their collection offers a harmonious blend of innovation and tradition. This thoughtful approach allows Jisora to create fashion that is inclusive and versatile, making everyone feel confident and stylish, regardless of age

Redesigning
Future

IDENTITY

Jisora has been rebranded with vibrant colors to reflect its pop and colorful designs, giving the brand a fresh and lively appeal. The new look is friendly and inviting, attracting Gen Z and young individuals alike. Bold geometric patterns and playful shapes infuse the brand with energy and life, making it stand out in the fashion world.

A New Era of Elegance Awaits

WEB DEV

A seamless and playful rebrand of the web experience to position Jisora as the Market leaders they are.

IMPACT

A Bold New
Look to the Brand

The rebrand has revitalized Jisora’s image, making it more dynamic and relevant in the competitive fashion industry. It has fostered a stronger connection with a broader audience, driving growth and reinforcing the brand’s mission to blend effortless style with unmatched comfort.

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Paper Boat

Traditional Indian inspired beverages

Leading comfort-wear brand

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Peeyo

MM — Fri, 30 Aug 2024 08:54:27 +0000

Peeyo

ABOUT

Embarking on a creative journey with Peeyo, the vibrant canned mocktail drink brand, Brandemic dived into a realm of refreshment and flavour. Peeyo’s commitment to delivering a delightful mocktail experience became the foundation for a comprehensive exploration of branding, visual identity, brand communication, packaging, web UI/UX, web development, and product photography.

SCOPE

INDUSTRY

CHALLENGES

Sip, Smile,
Repeat.

01

Deciphering and translating Peeyo’s essence into a cohesive visual identity.

02

Designing packaging that not only showcased the product but also communicated the brand’s essence.

03

Creating a harmonious colour palette to align with Peeyo’s unique canned mocktail packaging.

04

Balancing distinct flavour representations while maintaining a cohesive brand image across the product line.

SOLUTION

Navigating
These Challenges

Brandemic’s solution was a harmonious blend of creativity and strategy. The visual elements seamlessly intertwined with the brand’s narrative, with each mocktail flavour visually represented in a way that resonated with Peeyo’s lively and inviting personality. The packaging was crafted with meticulous attention to detail, ensuring it not only housed a refreshing drink but also became a canvas for Peeyo’s story.

Cheers to
Uncharted Flavors.

IDENTITY

Our approach to Peeyo’s branding was rooted in the idea that every sip should be an adventure. We crafted a visual identity that captured the essence of Peeyo’s diverse mocktail offerings, using vibrant colours, playful graphics, and a touch of sophistication. The brand now stands as a beacon of excitement and innovation in the mocktail market.

Unveil The Flavor
Symphony.

PACKAGING

The packaging design went beyond aesthetics; it became a storytelling medium. Each can be transformed into a mini-canvas, adorned with lively illustrations that mirror the flavours within.

Explore,
Click, Sip.

WEB DEVELOPMENNT

Brandemic extended the brand experience into the digital realm. The website was crafted with a user-centric approach, ensuring a seamless and visually engaging experience. From interactive flavour guides to a smooth online shopping process, every aspect of the web interface was designed to enhance the consumer’s journey.

Canned Mocktails
Made Accessible

By seamlessly blending technology with the brand’s essence, Brandemic ensures that every click on the Peeyo website is an invitation to immerse oneself in the delightful world of canned mocktail bliss.

IMPACT

From Concept
To Cheers

The comprehensive transformation undertaken by Brandemic resulted in Peeyo not just being a canned mocktail brand but a lifestyle. The revitalised branding, packaging, and digital presence resonated with both existing and new consumers. Peeyo now stands proudly on the shelves, inviting consumers to explore and indulge in the blissful world of crafted mocktail experiences. It’s not just a can; it’s a Peeyo moment waiting to be savoured with every sip.

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Lief Care

Care management made easy

Untangle

Making quality therapy accessible

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Eximius Ventures

MM — Fri, 30 Aug 2024 08:50:42 +0000

Eximius Ventures

ABOUT

Eximius Ventures is a leading Sector Differentiated Pre-Seed Fund that is focusing primarily on Investments in startups that are looking to create an Impact from India to the Globe. It is headed by Pearl Agarwal and Preeti Nellore, who ar Industry Veterans with multitude of Experience.

SCOPE

INDUSTRY

Business and Aquisitions

CHALLENGES

Investing in
founders from
Ideation to
Execution

Investing in founders from Ideation to Execution

01

Understanding the PRE-SEED Venture Capital landscape in India.

02

Aligning with the brand identity of Eximius Ventures.

03

Building a responsive design for both website and mobile.

04

Meeting speculated timelines for UI/UX and development.

SOLUTION

Venturing Into
Design Solutions

Brandemic provided insights to help Eximius navigate unique challenges. Furthermore, we seamlessly aligned the digital presence of Eximius Ventures with its brand identity. With our expertise in UI/UX, Brandemic contributed to Eximius Ventures’ success in staying ahead of the curve and establishing a strong online presence in the dynamic venture capital landscape.

Aesthetics Designed To Match An Unmatched

WEB DEVELOPMENT

A seamless web experience to position Eximius Ventures as the Market leaders they are.

IMPACT

We Work With
Some Great Ideas

Brandemics’ dedicated efforts to enhance Eximius Ventures’ UI/UX and web development have significantly elevated the overall user experience, making it more intuitive and visually appealing. This transformation has resonated positively with the public, fostering increased user engagement and satisfaction. The improved interface and seamless web development have not only modernized Eximius Ventures’ digital presence but have also contributed to a more user-friendly platform, garnering positive feedback and attracting a wider audience.

Make The Move

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Crafted canned beverages

Untangle

Making quality therapy accessible

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DotMe

MM — Fri, 30 Aug 2024 08:45:32 +0000

DotMe

ABOUT

DotMe is a supercharged link-in-bio tool that’s set to revolutionise the Global Creator Ecosystem. It seamlessly integrates all your social and web accounts into one beautifully designed interface, keeping your bio dynamically updated with your latest content. Creators and brands can effortlessly share their engagement rates across all platforms, transforming their profiles into powerful media kits for collaborations.

SCOPE

INDUSTRY

Link-In-Bio

CHALLENGES

Choose the right
place to Boost
your content

01

Communicating the essence of the brand through an iconic logo.

02

Building a brand story and identity to which our key audience in the creative industry could relate to.

03

Simplifying a complex chain of communication and functionalities on the website.

04

Meeting speculated timelines for UI/UX and development.

SOLUTION

Crafting an Unique
and Relatable Brand Identity

In tackling these branding challenges, we took a modern and strategic approach to craft a spectacular brand identity that resonates with Gen Z users and the creative industry alike. By diving deep into the brand’s essence, we designed an iconic logo that captures its values and aspirations. Our brand narrative speaks directly to creative professionals, fostering a strong connection. We simplified website functionalities through user-centric design, ensuring a seamless experience.

Designed For The
Creator In You

IDENTITY

The logo for DotMe features a modified typeface, with the letter “O” cleverly depicted as a portal, symbolizing a gateway that transcends the audience into the world of the creator and everything that they have to offer. The color palette infuses the brand with a cool and edgy vibe while maintaining a modern aesthetic. Designed to resonate with Gen Z and similar audiences, the brand identity adopts a casual tone and design, yet remains trustworthy in its presentation.

Aesthetics Designed To Match An Unmatched Vision

WEBFLOW

The landing page for DotMe serves as a key marketing material – within this deliverable, the task was to compile all of information about the product and translate it through the brand story.

IMPACT

We work with
some great ideas

By crafting a compelling brand identity that resonates with their target audience, we’ve enabled them to stand out in a crowded market. Our strategic approach has not only attracted investors but has also driven significant user adoption since their launch. DotMe’s success serves as a testament to the power of effective branding in creating differentiation and fostering trust.

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Leading comfort-wear brand

Crafted canned beverages

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Assembly Travel

MM — Fri, 30 Aug 2024 08:40:49 +0000

Assembly Travel

ABOUT

Assembly Travel is the ultimate destination for premium travel luggage, laptop bags, and travel accessories. With a well deserved television feature on Shark Tank India, their team has spared no effort in crafting sleek designs and carefully selecting durable materials to guarantee that Assembly Travel offers everything necessary to enhance your travel experience in style. Whether you are heading out on a business trip or setting off for a weekend getaway, you can rely on Assembly to keep your essentials organised and shielded every step of the journey.

SCOPE

INDUSTRY

Travel Accessories And Retail

CHALLENGES

Finding a balance between simple and
informative

01

Ensuring that the simplistic design did not compromise the functionality of the UI/UX.

02

Balancing the desire for minimalism with the need to convey a wide range of features

03

Adapting the UI/UX to accommodate different styles while maintaining visual harmony.

04

Maintaining a consistent and intuitive user experience.

SOLUTION

Addressing These Challenges Head-On

To ensure that the minimalistic design did not compromise functionality, Brandemic started by refining the UI/UX until it struck the perfect balance between simplicity and usability. We implemented interactive elements and intuitive navigation to effectively convey the wide range of features within Assembly’s product lineup while maintaining a clean and minimalist design aesthetic. Additionally, we used responsive design principles to seamlessly adapt the UI UX, ensuring visual harmony and a consistent, intuitive user experience across all platforms.

Experiences Designed For Visual Appeal

UI/UX

We wanted to showcase our proficiency in design by adapting to the minimal style of Assembly while also enhancing the web experience.

IMPACT

Making A Bang In
All The Right Ways

The work Brandemic did for Assembly with their UI and UX designs is proving to be quite visually captivating and could open gateways for more influx of potential customers for them. We were also successfully able to position their brand well enough to reach their desired customer base.

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Vibin’ Festival

MM — Fri, 30 Aug 2024 08:20:37 +0000

Vibin’ Festival

ABOUT

Vibin’ Festival was conceptualized as the largest Gen-Next Festival in India, curated by TribeVibe – a property of BookMyShow, for students aged between 13-25. The aim of the festival was to create an event exclusively for and curated by the student community. The event was organized across 7 cities in India with 50+ top artists across genres like music, dance, stand-up, poetry, and much more, and stalls across categories like food, fashion, art, and gaming.

SCOPE

INDUSTRY

Events & Entertainment

CHALLENGES

Get Everybody Vibin'

01

To create an impactful design that would resonate with the target audience.

02

To construct a seamless design system that could flow across all the elements of the brand, both online and offline, creating a cohesive and unforgettable experience.

03

To conceptualize the space experience and merchandise design that would create a clear winning differentiator among all the events in the category.

04

To design and develop an offbeat, easy-to-navigate website while ensuring never-before-seen designs with seamless content integration.

SOLUTION

Pop Culture
At The Core

We understood the importance of adding intricate elements to the overall design that would allow us to position the festival and connect with the youth and hence multiple Gen-Z elements and tonality were adapted seamlessly across all designs.

An Identity That Would
Set The Vibe

IDENTITY

To establish the identity of the brand, a font-based logo was chosen with a weighty font with elements that could be used across all fest-related collaterals. Artistic designs were created for artist introductions, and gen-z slang and tonality were adapted across all communication. The use of pop colour, artistic elements, and stickers across all the designs allowed us to position the festival effectively.

A Truly Immersive
Social Experience

SOCIAL MEDIA &
PERFORMANCE MARKETING

A Cool Browsing &
Shopping Experience

WEB & MERCH DESIGN

IMPACT

A Blockbuster
Event

Everything from the brand identity and communication to the space experience and website, really helped Vibin’ connect with its audience, making it a huge success, with several cities being sold out within days of the launch.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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Everything possible from tender coconuts

Roots

A sustainable daily-essentials brand

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Freakins

MM — Fri, 30 Aug 2024 08:10:04 +0000

Freakins

ABOUT

Since its inception in 2021, Freakins has embarked on an exhilarating journey fueled by a relentless passion for pushing boundaries and fearlessly experimenting with denim wear. The brand lives by the mantra “Embrace the Unconventional,” driving it to constantly reimagine denim staples and deliver a weekly rotation of fresh, Gen-Z-inspired styles. From summer casuals to dresses, jackets, jeans, accessories, and more, this Mumbai-based lifestyle clothing brand offers over 35 categories and showcases a stunning collection of 800+ unique designs.

SCOPE

INDUSTRY

Every stitch tells
a brand story

IDENTITY

For Freakins, a casual clothing brand that’s become synonymous with style and comfort, the brand identity we developed is meant to serve as a compass through their journey. In a sea of fashion choices, Freakins found its unique voice by establishing a brand identity that resonates with its audience.

This identity encompasses more than just a logo or a catchy tagline; it’s the very essence of the brand. From choosing fabrics that prioritise comfort without sacrificing style to vibrant, Gen-Z-inspired designs, Brandemic has crafted a brand identity for Freakins that speaks to the bold, the unconventional, and those seeking self-expression through fashion.

CHALLENGES

Consistency and cohesion
going hand in hand

01

Creating a brand identity that resonates with this diverse audience while maintaining consistency and relevance.

02

Positioning the brand in a highly competitive market with many competitors.

03

Voicing the exact vibe of the brand to portray an image that needed a cohesive flow.

04

Looking similar to or mixing up with other brands could cause brand image issues.

UI/UX DESIGN

We wanted to use bold and impactful colours and fonts to start Freakins off on the right foot.

Streetwear made
simple and bold

Flow is key

We wanted to design the UI in a way that flows with your thought process of purchasing clothes. And that’s just what we did!

E-commerce made simpler than you know

WEB DEVELOPMENT

We’ve designed a stunning website for Freakins that truly highlights their exceptional range of casual clothing. With user-friendliness as a top priority, the website is intuitively designed, ensuring effortless navigation while serving as an effective lead-generation platform. The Freakins website boasts a distinctive approach, combining elements of an e-commerce platform with a custom inquiry funnel, providing visitors with a seamless and engaging experience.

IMPACT

Small changes lead to
big results

Brandemic’s collaboration with Freakins brought about a remarkable transformation in the brand’s online presence and overall image. The revamped website, infused with creative energy and intuitive design, became a digital storefront that not only showcased Freakins’ casual clothing offerings but also captivated visitors with its custom motion animations. This revitalized digital identity not only attracted a more diverse and engaged audience but also led to a substantial increase in lead generation.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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Good Stuff

Empowering your global academic journey

SkAi

AI-powered Personalized Education Platform

The post Freakins appeared first on Brandemic.

Terra Lapis

Zayn — Fri, 28 Jun 2024 07:43:23 +0000

Terra Lapis

ABOUT

Terra Lapis is a boutique architecture firm renowned for its blend of international flair and deep local insight. With over three decades of leadership, we integrate cutting-edge technology for superior project delivery and visualization. Our designs make bold statements, fusing global aesthetics with traditional values, emphasizing quality, transparency, and unwavering integrity.

SCOPE

INDUSTRY

Architecture

CHALLENGES

Nature Inspired Living

01

Creating a modern yet minimal brand identity

02

Ensuring the identity has a story to tell, like all architectural pieces

03

Maintaining a consistent visual identity across the website

04

Designing an identity that stands out in the market

SOLUTION

Modern Minimalism

Terra Lapis’ brand design thoughtfully integrates natural inspiration with modern aesthetics. The logo, inspired by the Japanese character for ‘tree,’ reflects the firm’s connection to wood and the environment, ingeniously incorporated as the letter ‘T.’ The letter ‘L’ adopts a minimal wireframe design, symbolizing both commercial and residential structures, adding a modern touch. This artistic fusion signifies Terra Lapis’ dedication to innovative architectural and interior design solutions. The brand’s color palette of black, white, and blue underscores its commitment to contemporary design, encapsulating a unique blend of nature and cutting-edge creativity.

Redesigning the Future

IDENTITY

Terra Lapis logo icon was inspired by the Japanese character, which translates to ‘tree.’ Given that the main material of the product is wood and as of the brands connection to nature and envirnoment, has been aligned to incorporate it as the letter “T”. Meanwhile, the letter l’ adopts a minimal wireframe design, serving as a captivating nod to both commercial and residential structures.

Mission

Motto

Vision

ICONOGRAPHY

Aesthetics designed to Elevate Brands

UI/UX

A seamless web experience to position Terra Lapis as a high-end Architectural firm

IMPACT

Harmonizing Global Aesthetics

The rebrand and new web design have propelled Terra Lapis to new heights, emphasizing its boutique status and unique fusion of international sophistication with local cultural sensitivity. The refreshed website showcases three decades of experience and cutting-edge technology, reinforcing Terra Lapis’ commitment to quality, transparency, and integrity in architectural design. This strategic update has attracted a discerning clientele and solidified Terra Lapis’ reputation as a leader in harmonizing global aesthetics with traditional values, making a significant impact in the industry.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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Good Stuff

Crafted canned beverages

Talent solutions made accessible

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Rapyder

Zayn — Thu, 27 Jun 2024 12:46:31 +0000

Rapyder

ABOUT

Rapyder, a born in cloud company, was established in 2016 with a clear objective – to make cloud work for you. As a pioneer in the field, Rapyder Cloud Solutions has seen exponential growth year after year, evolving as a strategic and leading cloud consulting partner. Our journey has been focused on delivering optimal technology solutions that reduces costs, streamlines business processes, and provides significant business advantages.

SCOPE

INDUSTRY

Cloud Computing

CHALLENGES

Simplifying Cloud with Expert Solutions

01

Balancing Technical Information with User-Friendly Design

02

Creating a suitable brand identity for the project

03

Maintaining a consistent visual identity and user experience across various platforms

04

Designing a functional yet aesthetic experience for users

SOLUTION

Consistency and Transparency in Communication

We designed a visual identity that positioned Rapyder as market leaders accompanied with a highly efficient user interface. An allusion to cloud technology is subtly integrated into the letter “E”, where the negative space forms a cloud shape. Overall, the design encapsulates the essence of Rapyder’s swift and efficient service, ensuring both accuracy and innovation in its delivery.

Rapid Ideas for Growing Brands

IDENTITY

The logo for Rapyder was crafted with a focus on conveying the rapidity of its service. The icon mirrors the fletching found at the rear of an arrow, symbolizing stability and precision during flight. The cube at the end represents the completion provided by Rapyder’s solutions. Additionally, the upward movement of the two arrows signifies growth.

ICONOGRAPHY

Aesthetics Designed To Match an
Unmatched Vision

UI/UX

A seamless web experience to position Rapyder as the Market leaders they are.

IMPACT

Cloud Simplified, Excellence Amplified

Rapyder’s innovative visual identity and intuitive UI/UX design have significantly enhanced their market presence, establishing them as a distinct leader in cloud consulting. The seamless integration of technical prowess with user-friendly design has boosted customer engagement and trust. Highlighting their achievements and expertise effectively, the design ensures a consistent and memorable brand experience across all platforms.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Crafted canned beverages

Talent solutions made accessible

The post Rapyder appeared first on Brandemic.

Gyrus

MM — Fri, 14 Jun 2024 06:41:40 +0000

Gyrus

ABOUT

Gyrus is a leading provider of Learning Management Systems (LMS), specializing in training for safety and compliance across critical industries like Government, Manufacturing, Healthcare, Utilities, and Construction. With a focus on innovation and personalized support, Gyrus ensures a prepared workforce for an ever-changing landscape.

SCOPE

INDUSTRY

Learning Management Systems

CHALLENGES

Gateway to
Modern & Flexible Training

01

Maintaining a cohesive visual identity that works seamlessly across various digital and print mediums.

02

Balancing a sleek, modern look with the serious tone required by industries like healthcare and government.

03

Designing an intuitive user experience for a multi-page, feature-rich LMS product.

04

Meeting speculated timelines for UI/UX and development.

SOLUTION

Intuitive, Professional, Cohesive Design

We tackled the design challenges by creating a clean, professional visual identity that balances modern aesthetics with industry-specific seriousness. The minimalistic logomark effectively symbolizes innovation and higher-order thinking. We used harmonious blue and orange tones to reflect Gyrus’s values. For the UI/UX, we developed an intuitive, user-friendly interface that ensures seamless navigation across multiple pages, maintaining consistency and reliability throughout the platform.

Pioneering LMS For
Critical Sectors

IDENTITY AND UI/UX

We crafted Gyrus’s UI/UX to be intuitive and user-friendly, ensuring seamless navigation across its extensive multi-page LMS platform. The design emphasizes clarity and efficiency, with a clean, professional look that maintains consistency. Our goal was to create an engaging, reliable experience that meets the needs of diverse, critical industries.

ICONOGRAPHY

Aesthetics Designed To Match an
Unmatched Vision

WEB UI/UX

A seamless web experience to position Gyrus as the Market leaders they are.

IMPACT

Enhanced credibility and engagement.

Our design for Gyrus’s visual identity and UI/UX enhanced their brand’s credibility and user experience. The intuitive interface and professional aesthetics fostered greater trust and engagement among users. This impactful transformation reinforced Gyrus’s reputation as a leader in LMS, driving customer satisfaction and supporting workforce development in critical industries.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Crafted canned beverages

Talent solutions made accessible

The post Gyrus appeared first on Brandemic.

Troogue

MM — Tue, 30 Apr 2024 06:28:59 +0000

Troogue

ABOUT

Troogue isn’t just another platform; it’s a revolutionary movement reshaping the landscape of work freedom and efficiency for both individuals and enterprises alike. With its AI-powered assessments and commitment to bias-free dialogues, Troogue stands at the forefront of innovation, transforming the way we approach work.From timely payments and access to mentorship to valuable insights, mock interviews, and potential client partnerships, Troogue ensures that Troogers thrive no matter where they are located.

SCOPE

INDUSTRY

Workforce Management

CHALLENGES

Supercharged
With The
Power Of AI

01

Balancing innovation with professionalism.

02

Conveying Trust and Security with design.

03

Organizing and presenting this content in a way that is easy to navigate and digest for users requires strategic content planning and layout design.

04

With users accessing websites from various devices and abilities, ensuring the website is mobile-friendly and meets accessibility standards can be challenging while maintaining a cohesive brand identity.

SOLUTION

The Epitome Of Modern Work Dynamics

At the heart of our branding is the logo – a seamless blend of a logomark and logotype that embodies their core values. The logomark, ingeniously crafted from the letters O, symbolizes pushing forward, pushing towards growth, a visual metaphor to empower every individual to reach their full potential. Paired with a dynamic color palette of vibrant gradients in pink, blue, and purple, our branding exudes energy, creativity, and innovation.

Uncovering Troogue: A Visual Quest Of Empowerment And Innovation

Uncovering Troogue:
A Visual Quest Of Empowerment And Innovation

IDENTITY

At the core of Troogue’s identity lies its logo – a harmonious fusion of a distinct logomark and logotype, representing the essence of their values. Crafted ingeniously from the letters O, the logomark embodies the ethos of pushing forward, propelling individuals towards growth and success. This visual metaphor encapsulates Troogue’s mission to empower every individual to realize their full potential. Complemented by a vibrant color palette featuring dynamic gradients of pink, blue, and purple, Troogue’s branding radiates energy, creativity, and innovation.

Aesthetics Designed To Match An Unmatched Vision

WEB UI/UX

A seamless web experience to position Grep as the Market leaders they are.

IMPACT

Troogue Vision For Empowerment And Collaboration

Troogue Vision For
Empowerment And
Collaboration

With this project, Troogue has the potential to transform the gig economy by empowering professionals with timely payments, mentorship, and client partnerships, while providing streamlined processes and access to diverse talent for enterprises. This innovative platform will foster collaboration and inclusivity, shaping a more dynamic and sustainable future for all involved.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Crafted canned beverages

Talent solutions made accessible

The post Troogue appeared first on Brandemic.

Grep

MM — Thu, 28 Mar 2024 09:00:52 +0000

Grep

ABOUT

GREP tailors talent strategies for Global Capability Centers (GCCs) and Global In-House Centers (GICs), focusing on the staffing needs of Fortune 500-affiliated enterprises. As an ally in strategic workforce planning, GREP, a division of Intelliswift, combines innovative prowess with specialised talent solutions for impactful outcomes. Together with Intelliswift, they form a dynamic entity addressing cutting-edge technology solutions and strategic talent needs.

SCOPE

INDUSTRY

Sourcing & Employment

CHALLENGES

Gateway to
Global Talent Solutions

01

Balancing innovation with professionalism.

02

Creating a suitable brand identity for the project.

03

Make it easy for users to understand GREP’s specialized talent solutions for GCCs and GICs through clear messaging and prominent placement of service offerings.

04

Meeting speculated timelines for UI/UX and development.

SOLUTION

Consistency And Transparency In Communication

The solution for Grep involved a comprehensive revamp of their brand identity, strategically designed to align with their values and goals. A clean and intuitive navigation menu was implemented for a smooth user flow. The website was designed with a mobile-first approach, ensuring seamless responsiveness across various screen sizes and devices.

Identities Build Character And Character Transforms Into Success

IDENTITY

GREP embodies the essence of exceeding expectations and delivering precise outcomes. The logo, featuring the greater than and equal to symbols, symbolizes GREP’s commitment to surpassing client needs or meeting them spot on. We opted for vibrant red to signify rapid growth and vitality. The 3D layers infuse modernity and depth into the design, reflecting GREP’s innovative spirit.

ICONOGRAPHY

Aesthetics Designed To Match An Unmatched Vision

WEB DEVELOPMENT

A seamless web experience to position Grep as the Market leaders they are.

IMPACT

Bringing meaningful change made simple

With the revamp, it is to become the leading consulting firm in India, recognizing unmatched talent solutions and dedication to clients. They aspire to set industry standards for innovation, integrity, and excellence, creating a future where clients thrive, their employees achieve their fullest potential, and their commitment to community and environmental stewardship resonate globally.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Crafted canned beverages

Leading comfort-wear brand

The post Grep appeared first on Brandemic.

Prev India

MM — Sat, 13 Jan 2024 05:56:38 +0000

Prev India

ABOUT

Every woman has the right to judgement free access to safe and effective contraception and gynaecology care.

At Prev, their mission is to make this right a reality for women across India. They empower women to take control of their sexual and reproductive health in an accessible, affordable and judgement free way.

SCOPE

INDUSTRY

Sexual Health and Wellness

CHALLENGES

Gaining
Sexual Freedom

01

Understanding the stigma attached to sexual wellness
in India.

Understanding the stigma attached to sexual wellness in India.

02

Providing safe, judgement free services to women in need.

03

Designing a personalised quiz to suggest the right contraceptive for you.

04

Meeting speculated timelines for UI/UX and development.

SOLUTION

Design Solutions
Made Simple

Brandemic tackled most of these Prev challenges adeptly by undertaking many different responsibilities. Some of them included overcoming the stigma around sexual wellness in India through sensitive design, providing a judgment-free platform for women, crafting a personalized quiz for contraceptive suggestions, and meeting tight UI/UX development timelines with precision.

Sexual Wellness, Unlocked

IDENTITY

A seamless web experience to position Prev India as the Market leaders they are in the Sexual Wellness space.

ILLUSTRATION

Playful and vibrant illustrations were designed for the website to make it light-hearted and fun.

IMPACT

The Differences
We Make

With the entire UI/UX exercise, we were successfully able to position the product as an accessible, judgement free product, and the market received the design really well. We saw early adoption of the product. We were able to generate sales for the products almost immediately though the brand was super new.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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Good Stuff

Untangle

Making quality therapy accessible

Leading comfort-wear brand

The post Prev India appeared first on Brandemic.

Equipp

Yash — Tue, 01 Aug 2023 10:32:00 +0000

Equipp

ABOUT

Equipp was conceptualized with the mission to make great tech accessible for anyone and everyone. Buying tech can be expensive, inefficient, and unsustainable. Equipp offers affordable subscriptions that are flexible enough to fit into our lives while being planet-friendly at the same time. Equipp is one of the first companies in India to be renting out high-end products like laptops, iPads, PlayStations, and more via a web and mobile app.

SCOPE

INDUSTRY

CHALLENGES

Understanding The
Industry In & Out

01

Understanding the rental model thoroughly to enable a smooth user experience.

02

Collaborating and understanding the tech stack and possibilities.

03

Our most complex task was building the KYC workflow as the amount of drop-offs that happen during the KYC process is very high.

04

To understand gaps in the competition and better it.

05

Understanding the checkout process for rental products.

USER PERSONAS

Deep Diving into Research

Our team did a user persona research of 50-60 individuals, between the range of 20-49, this ranged from students, working professionals, and heads of corporations.

Harsh

20 Years • Male • Engineering Undergrad/Freelancer • Delhi

WORKING HOURS

4-5 Hrs/day

BEHAVIOUR

Goes to his college during the day
Freelances at night as a video editor
Follows viral posts
Doesn’t take care of his health

PAIN POINTS

His laptop crashes when trying to run a heavy software
Doesn’t have enough money saved up for a new high-end laptop.

GOALS

His goals is to complete his college while working on his skills on the side – freelancing as a video editor. He wants a laptop that will enable him to take on huge projects.

Shikha

25 Years • Female • Business Owner • Bangalore

WORKING HOURS

14 Hrs/day

BEHAVIOUR

Recently started a new design agency
Has to do a lot of hiring
Follows entrepreneurs
Is ambitious

PAIN POINTS

Employees demand a laptop while joining
Lack of funds

GOALS

Her goals are to provide the best services to her clients and not be limited by the technology aspect.

Abhinav

24 Years • Male • Working Professional/Digital Marketer • Bangalore

WORKING HOURS

12 Hrs/day

BEHAVIOUR

Commutes for work
Struggles to keep up at work
Follows viral posts

PAIN POINTS

Laptop crashes a lot
Laptop heats up when trying to run ads
The laptop is buly and a pain to carry

GOALS

His goals are to excel at his work and not get frustrated and stressed while working.

Making Things
Interesting

ILLUSTRATIONS

We designed custom illustrations and motion animations to add an interesting dimension to an otherwise clean and minimal design.

CLEAN AND MINIMAL

The design was kept minimal with a lot of white space as we were directed to steer clear of dark themes, reflecting the exclusivity of their products.

Copper For A Touch Of Luxury

Solving For KYC

We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process.

Check This Out

We enabled an extremely easy-to-navigate checkout process, helping in driving conversions.

Synergetic Scaling

We designed custom illustrations with motion animation and custom icons to scale the identity to the website.

IMPACT

Making
The Smart-er Decision

The app solved a significant problem for individuals who wanted to own high-end electronic products but were financially limited. It also brought much-needed transparency to the tech rental market. The clean layouts and seamless design of the app and the website helped Equipp gain the right traction.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More Good
Stuff

The post Equipp appeared first on Brandemic.

Lief Care

MM — Tue, 11 Jul 2023 11:49:14 +0000

Lief Care

ABOUT

Lief is a care management company based in the United Kingdom. Lief is dedicated to providing innovative care management solutions that empower care providers to deliver efficient and streamlined care, reducing administrative burdens. Their mission is to enhance the lives of vulnerable children by offering cutting-edge technology that simplifies care management.

SCOPE

INDUSTRY

Wellbeing & Care Management

CHALLENGES

Combining
Aesthetics With Functionality

01

Building a brand language that would elevate the personality of the brand.

02

Effectively communicating all the offerings of the brand.

03

Simplifying a complex chain of communication and functionalities on the website.

04

Communicating the essence of the brand through an iconic logo.

SOLUTION

Holistic
Design System

We created a clean and minimal design with a color palette that would make the brand’s identity subtle yet significant. We introduced sharp brand patterns that could flow across multiple brand collaterals, making the recall stronger.

An Iconic Logo

IDENTITY

Since Lief sounded a lot like leaf, we crafted a logo that created a recall in people’s minds. Another reason for choosing a leaf as the logo structure was because it signifies hope, growth, peace, and life, which also happens to be the alternate pronunciation of the word Lief (smart, eh?).

Handcrafted
Illustrations

WEB ILLUSTRATIONS

Since the entire website was kept pretty minimal due to the prominence of detailed content, we introduced custom illustrations to make the website more interesting and user-friendly.

Goal-Driven Website

WEB DEVELOPMENT

The website for Lief was carefully designed to effectively communicate all the offerings of the brand while focusing on building trust and positioning itself effectively.

IMPACT

A Well-Rounded
Branding Exercise

All the elements of the brand came together seamlessly, creating a holistic experience and establishing a strong identity for the brand, creating a solid positioning for Lief.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Roots

A sustainable daily-essentials brand

Everything possible from tender coconuts

The post Lief Care appeared first on Brandemic.

Better Nutrition

MM — Wed, 17 May 2023 06:10:11 +0000

Better Nutrition

ABOUT

Better Nutrition is a leading nutrition brand that focuses on empowering Indians with better health and nutrition via their innovative, clinically-tested products that are clean, vegetarian, and made with clinically-proven ingredients. We worked with Better Nutrition to launch their flagship product – Flawless Skin Gummies.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing
The Essence

01

To position Better Nutrition as a credible and reliable nutrition product.

02

Launching the product in a sensitive and highly competitive market.

03

Highlighting the product USPs through photos and videos and creating a key differentiator.

04

Creating a flawless website experience for the users.

SOLUTION

Effectively
Communicating The USP

With hundreds of brands launching in the health and nutrition space, it was imperative for us to effectively communicate the key differentiator and USPs of the product, with clear sectioning, we highlighted the most important aspects of the product: the problem it solves, how it is different, it’s ingredients, certifications, and social proof.

Clean
& Effective

WEBSITE UI/UX

The website design was carefully crafted, with clean and minimal design focusing on the most important aspects of the brand and the product.

Flawless
Shopping Experience

To top off the clean and easy-to-navigate design, we integrated several features in the website that allowed customers to complete their purchases quicker, we also incorporated features that allowed for effective customer interaction and engagement.

Aesthetic Visuals
& Powerful Communication

PHOTOGRAPHY & VIDEOGRAPHY

The lifestyle shots were designed to create a relatable and aspirational image of the products, while the product shots were aimed at showcasing the key aspects of the product itself. We also created several engaging videos that highlight the product, its features, and its unique selling points (USPs).

IMPACT

Buzz Buzz Buzz…

Better Nutrition’s product launch exceeded all expectations, thanks to an easily navigable website, captivating visuals, and outstanding videos. The flawless skin trend took the internet by storm, generating an incredible amount of traction that surpassed our expectations. Surprisingly, the interest wasn’t limited to women but also attracted a significant number of men.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Everything possible from tender coconuts

YAS

Interior studio obsessed with design and detailing

The post Better Nutrition appeared first on Brandemic.

Supply6

MM — Mon, 15 May 2023 12:33:26 +0000

Supply6

ABOUT

Supply6 is a renowned brand that specializes in providing nutrition products designed to meet the needs of individuals leading busy lifestyles. Their flagship product, Supply6 360, is a comprehensive nutrition solution that offers a convenient and effective way to achieve optimal health and wellness. With a potent blend of essential vitamins, minerals, adaptogens, probiotics, berries, and greens, Supply6 360 aims to enhance overall well-being, making it the perfect addition to your morning routine.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing
The Essence

01

To position Supply 6 360 as a credible and reliable nutrition product.

02

Blending aesthetics with the functionality
of the product.

03

Effectively communicating the value proposition
of the product.

04

Making the website experience seamless.

SOLUTION

Communicating
The Vision

The website was carefully designed to create a user-friendly interface that guides visitors effortlessly through the product offerings, benefits, and purchasing options. Every aspect, from intuitive navigation to visually appealing layouts, is optimized to provide a seamless experience that encourages exploration, engagement, and ultimately, more purchases. We prioritized the use of high-quality visuals throughout the website. Through stunning imagery, we effectively communicated the brand’s commitment to providing nutritionally dense offerings that support a healthy lifestyle.

Intuitive
& Efficient

WEBSITE UI/UX

The website design was carefully crafted, with clean and modern aesthetics that reflect the brand’s professionalism and passion for nutrition.

Facilitating Easy &
Efficient Purchases

We streamlined Supply 6’s checkout process, minimizing any unnecessary steps and ensuring a smooth transaction. The website experience extends beyond the transactional aspect, prioritizing customer engagement and interaction. We incorporated interactive elements such as chat support, allowing customers to seek immediate assistance and clarification on any queries they may have.

Compelling Narratives
& Engaging Visuals

PHOTOGRAPHY & VIDEOGRAPHY

IMPACT

A Resounding
Success

Supply6’s product launch was an exceptional success, fueled by a combination of a clean and intuitive website design, captivating concept videos and images used as advertisements. The positive user experience, enabled by the well-designed website, created a seamless pathway for visitors to explore the brand’s offerings. The concept videos and images served as powerful marketing tools, attracting a significant influx of traffic and driving impressive sales.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Everything possible from tender coconuts

YAS

Interior studio obsessed with design and detailing

The post Supply6 appeared first on Brandemic.

Realtap

MM — Sun, 27 Nov 2022 10:59:35 +0000

Realtap

ABOUT

Real Tap is an award-winning luxury real estate brokerage firm from Bangalore. They cater to the most discerning clientele with a desire and demand for luxury real estate. Luxury real estate is undoubtedly one of the most exciting sectors to be a part of, so it’s no surprise that there are extremely few people who have made their mark in this competitive industry. To penetrate Luxury Real Estate you need to exhibit qualities like being trustworthy and offering quality service along with an innovative approach.

SCOPE

INDUSTRY

Real Estate - B2C

CHALLENGES

Penetrating
The Luxury Real Estate Market

01

Establishing Realtap as a luxury real estate brand.

02

The website needed a specific complex property filtration feature.

03

Bringing a touch of class and luxury to the brand because it was targeted towards NRIs and HNIs.

04

A special custom backend had to be built with functionalities that allowed the monitoring and updating of properties seamlessly.

SOLUTION

Appearances Matter

When you try to understand the consumer base for Realtap, it will appear very obvious that most of the target customer base would be high-end wealthy individuals with fine taste, and for them appearance matters… A lot! While branding Realtap, we were focused on creating an identity that reflected class, simplicity, and luxury.

Minimal
Yet Sophisticated

IDENTITY

The entire brand identity of Realtap, specifically the logo is a classic blend of minimalistic yet sophisticated type form focusing on the letter ‘A’ for distinction, with only one small embellishment to make it stand apart from any other symbol – golden lining running across its length culminating in what can easily be interpreted as protection or boundaries, symbolized by the base triangle. The sharp simplicity makes this elegant house emblematic of Grace and Discernment something truly special, sure to catch anyone’s eye.

WEB DEVELOPMENT

Class & Luxury

The Realtap website was designed to reflect class and luxury with a simple, sleek design for an enhanced experience. The website is also extremely easy to navigate and effective for lead generation. Custom filters allow you to see homes for sale in a new light while immersive banner images add depth of field so every detail stands out beautifully.

WEB DEVELOPMENT

IMPACT

Real World
Pay-Offs

The Realtap project was such a success that the client came back for another project within the same vertical.
PS: The Realtap website also won two website design awards – Foxglove and the Big Bang Awards.

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REACH OUT

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Altius Hospitals

Pioneer in women's healthcare

Cosmopolitan Club

An iconic club with legendary members

The post Realtap appeared first on Brandemic.

Pal Exports

MM — Sun, 27 Nov 2022 10:10:33 +0000

Pal Exports

ABOUT

Pal Exports is a pioneer in the fabric and apparel manufacturing industry with a rich legacy. The business was originally set up in 1952 and has been growing ever since with many successful decades under its belt. With three manufacturing units in Bangalore, Mumbai, and Vapi, Pal Exports envisions creating a brand that defines its success not only through revenues, turnovers, and profits but largely by its contribution towards a better world.

SCOPE

INDUSTRY

Textile Manufacturing - B2B

CHALLENGES

Defining
The Legacy

01

The colour palette had to be inviting and subtle as we were dealing with the B2B segment.

02

We had to create a unique logo for the client that comprised an element of the business line along with a unique typeface.

03

The website content had to have a crisp tone defining the 70+ year legacy of the business.

04

The textile manufacturing industry is not generally big on branding, hence we had to set a benchmark which was a challenge.

SOLUTION

Global Positioning

We wanted to position Pal Exports as a global company that is trustworthy and a benchmark of quality. The branding exercise targeted large suppliers, contractors, and distributors in the textile industry who rely on trust, history, and the management of the company to make purchase/alliance decisions.

A Distinguished Identity

IDENTITY

To create a distinguished identity, we created a logo with an icon within the typeface showing the core business of the brand, the color palettes were chosen to further solidify the trust element of the brand and create a strong recall value that would position the brand globally.

WEB DEVELOPMENT

A Lead Magnet

We created an impactful website to really showcase the offerings of Pal Exports. The website was also extremely easy to navigate and effective for lead generation.

WEB DEVELOPMENT

IMPACT

Making
A Global Brand

The revamp of Pal Exports effectively positioned it as a global brand that could cater to global standards allowing it to further expand its reach and dominance.

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Realtap

Luxury real estate buying made easy

EOSGlobe

Global powerhouse for BPO and automation

The post Pal Exports appeared first on Brandemic.

EMO

MM — Thu, 24 Nov 2022 10:29:50 +0000

EMO

ABOUT

EMO is a deep-tech mobility firm that is building safe, powerful battery packs to enable mass EV adoption. EMO’s mission is to design, develop & commercialize cutting-edge technology for the masses, focusing on safety, reliability & performance.

SCOPE

INDUSTRY

EV - B2B

CHALLENGES

Positioning
Is Everything

01

To make the brand look futuristic as well as minimal at the same time.

02

To stand out from the other players in the EV market.

03

To make the typography strike a balance between legibility and interest.

04

To position EMO as a highly futuristic tech brand.

SOLUTION

Minimal. Classy. Electric.

The logo is a minimalistic design with a touch of futurism to create an impression that is both trust-building and vibrant. The logo was created as a typeface to keep minimalism in the focus and establish the brand as a futuristic brand. Going in the typeface direction also let the logo be more visible. The colours cerulean blue and alice blue, used for the gradient, are inspired by electricity, which is usually represented by the colour blue.

Crisp And Clear

IDENTITY

We used white spaces, gradients, and tints to carefully craft EMO’s brand identity.

More Than
Just A Logo

ICONOGRAPHY

The elements of the logo were also scaled into iconography. We created dynamism with the letter ‘O’ for it to be scaled into elements from the core business line making it identifiable with the EV industry.

Designed
For Tomorrow

WEB UI

Minimalism
At Its Best

We built the EMO website with a clear focus on the brand’s image and website elements. We made sure that the site was easy to navigate, with minimal clicks needed to get from one page to another. We also ensured that all interactions had some touch of futurism.

IMPACT

Futuristic Design
That Sets The Brand Tone

With the entire branding exercise of EMO, we were successfully able to position the product as a futuristic and deep-tech brand, and the market received the design really well.

The design reflects the core values of the company: technology, innovation, and a mission to commercialize cutting-edge technology for the masses.

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Farmland project by a legacy brand

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An iconic club with legendary members

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Coco Next

MM — Thu, 24 Nov 2022 10:16:10 +0000

Coconext

ABOUT

A project from the FMCG sector, but this time with a crazy twist. We were approached by Coconext team to build their design and structural framework, along with store branding, Website User Interface, and marketing plan.

The Coconext project was tricky since it required us to position the product strongly for a particular market segment. There were complexities as the product was being sold in three different models kiosks, subscriptions, and a flagship store. Giving a unified brand identity that was fun, quirky and chill was one of the most challenging yet fun tasks we’ve had at Brandemic.

SCOPE

INDUSTRY

FMCG - D2C/B2B

CHALLENGES

Positioning
Is Everything

01

To position the product strategically for a particular market segment.

02

Give a unified brand identity that was fun, futuristic, and had a tropical vibe.

03

The logo had to be minimalistic because the same logo would be heat-sealed on the coconuts and details could get lost while doing so.

04

The same identity had to scale across multiple models.

SOLUTION

Fun, Futuristic, & Tropical

The service of the brand cools down people, that being the main selling point something more tech-savvy/modem/classic/retro won’t fit the brand’s motives. The design is developed around PSYCHEDELIC GOLD VIBES. TROPICAL. BEACH. PLAYFUL. MULTI USER GROUP to arrive at a very minimal simple and easy-to-scale typeface and an icon-based logo. These keywords also helped in finding the appropriate colors.

As Quirky
As It Gets

IDENTITY

We worked with Coconext to create effective brand positioning strategies and a holistic design system. We created over 20 iterations of the logo to arrive at the final design. We paired it with a quirky tone of voice and two brand mascots – Coco & Loco.

Quirky &
Minimal (How?)

WEB UI

The UI design for Coconext was kept clean and minimal with a focus on easy navigation. However, the content gave it a touch of quirkiness to create uniformity in communication across all brand collaterals creating a strong brand voice. It had multiple touchpoints and multiple business models that we had to simplify in terms of navigation and understanding.

IMPACT

Go Loco
With Coco

Coconext’s’ design language was an instant hit. People recognised the whole vibe of the brand and associated it with a fun and chill brand that does innovative things. The branding became an inspiration for people in the city of Mysore as it made them realise the value of creating a brand language and a story. The mascots Loco and Coco were used across all the marketing activities making the brand gain popularity amongst their target audience.

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Holistic wellness centre focused on yoga, organic food, and slow living

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Interior studio obsessed with design and detailing

The post Coco Next appeared first on Brandemic.

Capup

MM — Thu, 24 Nov 2022 10:11:49 +0000

Capup

ABOUT

Capup is a startup in the FinTech space based out of Bangalore that helps startups, MSMEs, and corporates raise capital, provide liquidity solutions, and access alternate investment opportunities. Capup approached Brandemic to reconstruct its brand identity and revamp its website. Capup wanted us to create a website with clear communication and an easy-to-use interface with a seamless flow focusing on product education and trust-building.

SCOPE

INDUSTRY

CHALLENGES

Positioning
Is Everything

01

We had to create an effective positioning for Capup that would allow it to be synonymous with ‘trust-worthy’ and ‘technologically advanced’.

02

The website had to be designed in a way that is reinstated with both the demand and supply side, which meant the website needed to educate companies looking to raise capital or liquidity solutions and consumers looking to invest in alternate investments for high-risk and high-reward.

03

Further, there were multiple complex products that Capup was offering and hence Brandemic was brought in to simplify the communication and make the entire offering attractive and exciting.

04

The entire user flow had to be seamless to allow people to easily navigate through the website, the core objective was to make it extremely easy for visitors to convert to clients.

SOLUTION

Clean, Crisp, & Clear

With the above-stated challenges, we did a deep-dive competitor analysis and understood that we needed to position the offerings in a way that would generate interest and use social proof along with the company’s achievements in order to drive conversion.

We used a clean layout with white spacing and illustrations to explain the product and its benefits. Traditionally, all finance-related websites were extremely text-heavy. We wanted visitors to get curious about the product and generate curiosity, hence we refrained from explaining too much on the entire website, instead, we opted to make it extremely simple and combined the design with a punchy copy and important statistics to communicate effectively, establish the brand and its offerings.

To make the website more interactive, we also added animations to the illustrations throughout the website. We designed custom icons that helped in effective communication and keeping the website crisp.

Growth & Scale

IDENTITY

The brand identity we designed for Capup was focused on showcasing growth. The logo itself is a symbol of growth. Furthermore, the icon in the logo was created with segmentation and color differentiation to depict the diverse sectors that Capup works with.

Interactive & Optimized

WEB DEVELOPMENT

For developing Capup’s website, we scaled their brand guide. The target audience was young startups and MNCs. The website was designed to be interactive and used Lottie animations. A form was built for the filtration of data and maintaining a database. The whole website was tablet and mobile-optimized.

Tech Made Simple

UI DESIGN

Capup needed a clean, easy-to-use interface for their two tech dashboards. We designed a UI that was simple enough that anyone could navigate it, but still gave the user the ability to dig deeper into the data they were looking for.

IMPACT

We Work With
Some Great Ideas

In addition to the main website and branding, we also got the mandate to design the UI for the product extension – a dashboard that gives insights on how an investor’s investment has been performing (you would be able to access this after signing up for Capup) which followed the same design language and philosophy. The entire facelift made the user retention increase several folds.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!