Product & App UI/UX – Brandemic

Quant Momo

MM — Fri, 30 Aug 2024 09:05:21 +0000

Quant Momo

ABOUT

QuantMomo aims to provide individuals with the knowledge and tools they need to engage in investing using a structured and rule-based methodology. In contrast to the investment approach, where the effects of market unpredictability and various factors often lead to financial losses, QuantMomo advocates for adopting a rules-based investment system. They offer an array of products and services crafted to begin the application of rules-based investing. Among these are many algorithmic strategies designed to help investors in navigating the investment landscape. Also, an innovative app compatible with both mobile and desktop devices is a product pool they dip their hands into!

SCOPE

INDUSTRY

CHALLENGES

Building
Brand Equity

01

Algorithmic trading sounds complicated enough, and all the players in the segment have a very serious positioning with complicated communication. Hence, we wanted to do something totally different…

02

To position the brand as an easier and more effective alternative to traditional investing.

03

To make the brand convey their message without over-complicating the language and message.

04

To stand out against competitors and present a unique front with a fun yet informative interface.

USER PERSONAS

Diverse User Portfolio

Combining insights from QuantMomo along with our expertise and research, our UX was designed to enhance the overall experience of users of the website. We created multiple personas and performed rigorous user testing to bring the ultimate user experience to life. Infused with the core principles of QuantMomo’s disciplined methodology, we crafted an interface that connects with our users and equips them to effortlessly make well-informed decisions.

Avinash Kumar

38 Years • Female • B.Tech • Bangalore

BEHAVIOUR

Avinash Kumar is a 38-year-old male residing in Bangalore, India. He holds a B.Tech degree and has spent most of his career working in the IT industry. Rajesh is approaching retirement and is looking for investment solutions that can help him secure his financial future and generate passive income.

BEHAVIOUR & PAIN POINTS

Avinash has limited experience in financial markets and is concerned about making costly investment mistakes. He seeks an investment advisor who can provide him with clear and straightforward investment strategies tailored to his risk tolerance.

GOALS

Avinash’s primary goal is to generate a stable source of passive income during retirement. He is interested in strategies that focus on wealth preservation while providing consistent returns to support his post-retirement lifestyle.

Aisha Patel

32 Years • Female • MBA • Hyderabad

BEHAVIOUR

Aisha is a 35-year-old female based in New York with an MBA background. She works in a corporate job with long hours and is passionate about financial planning. She values well-informed and data-driven investment decisions and is always on the lookout for opportunities to grow her wealth.

BEHAVIOUR & PAIN POINTS

Aisha is knowledgeable about finance but lacks the time to actively manage her investments due to her demanding career. She seeks an investment advisor who can provide her with rules-based strategies that align with her financial goals and risk tolerance.

GOALS

Aisha’s primary goal is to build a diversified investment portfolio that generates consistent returns over time. She is interested in strategies that minimize risk and offer long-term financial security.

Rahul Rajesh

25 Years • Male • MBBS • Mumbai

BEHAVIOUR

Rahul is a 32-year-old male based in Mumbai with a background in medicine, holding a MBBS degree. He practices medicine for approximately 5-6 hours a day at multiple locations in the city. His professional life keeps him occupied, and he values efficient investment advice that aligns with his busy schedule.

BEHAVIOUR & PAIN POINTS

Rahul seeks investment solutions that are easy to understand and implement, given his demanding work hours. He may not have the time to delve into complex financial strategies. He values simplicity and convenience in his investment choices.

GOALS

Rahul aims to build a financially secure future despite his busy schedule. He is looking for investment options that allow him to grow his wealth without requiring excessive time and effort on his part.

A Blue Chip
Investment

ILLUSTRATIONS

We used illustrations of a robotic momo to give the brand image a sense of whimsy while also not distracting from the overall message of the website. The Momo mascot was designed to effectively portray the ease of use of the platform.

NO SETTLEMENTS HERE

We wanted to show a website that flows as effortlessly as a rule-based approach to investing.

Uncomplicating The Communication

Enabling Interactions

We wanted to build and ensure engagement and intractability throughout the brand’s presence.

Hitting All Targets

WEB DEVELOPMENT

We worked on making the platform for QuantMomo look both visually attractive and fulfillingly informative. We used bold colours for bases and texts to make the information jump out of your screen and stay with you.

IMPACT

Set For
A Bull Run

Our work with QuantMomo proves that the right branding, communications and web development services can help in creating clear distinction and unique positioning. QuantMomo is seeing massive traction and is all set for a massive bull run.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More Good
Stuff

The post Quant Momo appeared first on Brandemic.

Equipp

Yash — Tue, 01 Aug 2023 10:32:00 +0000

Equipp

ABOUT

Equipp was conceptualized with the mission to make great tech accessible for anyone and everyone. Buying tech can be expensive, inefficient, and unsustainable. Equipp offers affordable subscriptions that are flexible enough to fit into our lives while being planet-friendly at the same time. Equipp is one of the first companies in India to be renting out high-end products like laptops, iPads, PlayStations, and more via a web and mobile app.

SCOPE

INDUSTRY

CHALLENGES

Understanding The
Industry In & Out

01

Understanding the rental model thoroughly to enable a smooth user experience.

02

Collaborating and understanding the tech stack and possibilities.

03

Our most complex task was building the KYC workflow as the amount of drop-offs that happen during the KYC process is very high.

04

To understand gaps in the competition and better it.

05

Understanding the checkout process for rental products.

USER PERSONAS

Deep Diving into Research

Our team did a user persona research of 50-60 individuals, between the range of 20-49, this ranged from students, working professionals, and heads of corporations.

Harsh

20 Years • Male • Engineering Undergrad/Freelancer • Delhi

WORKING HOURS

4-5 Hrs/day

BEHAVIOUR

Goes to his college during the day
Freelances at night as a video editor
Follows viral posts
Doesn’t take care of his health

PAIN POINTS

His laptop crashes when trying to run a heavy software
Doesn’t have enough money saved up for a new high-end laptop.

GOALS

His goals is to complete his college while working on his skills on the side – freelancing as a video editor. He wants a laptop that will enable him to take on huge projects.

Shikha

25 Years • Female • Business Owner • Bangalore

WORKING HOURS

14 Hrs/day

BEHAVIOUR

Recently started a new design agency
Has to do a lot of hiring
Follows entrepreneurs
Is ambitious

PAIN POINTS

Employees demand a laptop while joining
Lack of funds

GOALS

Her goals are to provide the best services to her clients and not be limited by the technology aspect.

Abhinav

24 Years • Male • Working Professional/Digital Marketer • Bangalore

WORKING HOURS

12 Hrs/day

BEHAVIOUR

Commutes for work
Struggles to keep up at work
Follows viral posts

PAIN POINTS

Laptop crashes a lot
Laptop heats up when trying to run ads
The laptop is buly and a pain to carry

GOALS

His goals are to excel at his work and not get frustrated and stressed while working.

Making Things
Interesting

ILLUSTRATIONS

We designed custom illustrations and motion animations to add an interesting dimension to an otherwise clean and minimal design.

CLEAN AND MINIMAL

The design was kept minimal with a lot of white space as we were directed to steer clear of dark themes, reflecting the exclusivity of their products.

Copper For A Touch Of Luxury

Solving For KYC

We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process.

Check This Out

We enabled an extremely easy-to-navigate checkout process, helping in driving conversions.

Synergetic Scaling

We designed custom illustrations with motion animation and custom icons to scale the identity to the website.

IMPACT

Making
The Smart-er Decision

The app solved a significant problem for individuals who wanted to own high-end electronic products but were financially limited. It also brought much-needed transparency to the tech rental market. The clean layouts and seamless design of the app and the website helped Equipp gain the right traction.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More Good
Stuff

The post Equipp appeared first on Brandemic.

UnlistedKart

MM — Thu, 24 Nov 2022 11:02:01 +0000

UnlistedKart

ABOUT

UnlistedKart is a technology-first unlisted equity market-making platform, enabling wealth managers & investors to generate wealth using opportunities yet to be discovered by broader markets. Unlistedkart wanted to be one of the first players in the unlisted market space to have an app that was state-of-the-art with top-notch user experience.

SCOPE

INDUSTRY

FinTech - B2B/B2C

CHALLENGES

Reskinning
The Entire App

01

Understanding the unlisted market and its complexities.

02

Making the navigation easy.

03

Collaborating and understanding the tech stack and possibilities such as what APIs are being used and what has to be built from scratch.

04

Our most complex task was building the KYC workflow as the number of drop-offs that happen during the KYC process is very high.

05

Decoding the problems in the older UI.

HI-FI PROTOTYPES

We went with a dark theme. The client preferred pop purple for a fresh and gen-z look. Our in-house design team also did custom illustrations with motion animation to match the same thought process.

A New-Age Look & Feel

Portfolio Management
Made Easy

We enabled portfolio management between holdings and orders. We also enabled keeping a track of completed and pending transactions. The new-app design ensured a seamless user experience for all its users.

Solved One Of The Biggest Problems
In FinTech Apps

We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process.

IMPACT

Changing The Game

The number of transactions happening on the app went up significantly along with the stickiness of the app.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

More
Good Stuff

Capup

Fintech app for liquidity management

EMO

Facilitator in the fast growing EV industry

The post UnlistedKart appeared first on Brandemic.

OmRx

MM — Thu, 24 Nov 2022 10:45:14 +0000

OmRx

ABOUT

OmRx is a visionary attempt to create a mobile app that could solve some of the biggest issues in healthcare faced by medical practitioners including patient record management, appointment management, referral tracking, etc. We managed to build an entire health management system inside a mobile app which connects the entire healthcare ecosystem keeping the doctor as the center of the ecosystem. We created and designed the workflow and the UI/UX design for the OmRx suite of mobile applications – this included individual apps for doctors, patients, pharmacists, lab technicians, and hospitals.

SCOPE

INDUSTRY

The
Thought Process

IDENTITY

Colour coding has been a major aspect of branding the OmRx suite of apps as the product had to scale into a huge feature set and multiple apps within a suite.

The circle in the OmRx logo represents the healthcare ecosystem and the fingerprint marks on the rims represent how each medical case is unique to itself. The center icon is kept dynamic to represent the app function within the suite.

CHALLENGES

An Entire EMR System
Inside An App Suite

01

One of our biggest challenges was solving for easy and seamless navigation.

02

Working with the tech team to figure out the various possibilities and challenges of implementation.

03

To enable a suitable appointment and communication system between doctors, patients, labs, and pharmacies.

04

Linking the entire suite to seamlessly function with each other.

USER PERSONAS

Figuring Out Gaps In The Market

Our team did a user persona research of 50-60 individuals, this ranged from doctors, lab technicians, hospital owners, and patients.

Vamshi Madan

26 • Years • Male • MBBS • Mumbai

PRACTICE HOURS

5-6 Hrs/day

PRACTICE LOCATION

Multiple

BEHAVIOUR

Commutes a lot between locations
Chats with patients on whatsapp
Makes hand-written prescriptions

PAIN POINTS

Less revenue
Lots of documents to manage
Managing patient queues

GOALS

Vamshi’s goals are to manage his multiple practice locations, streamlining the medical records of his patients that are all over the place. And driving more revenue to his practices.

Radhika Kumar

30 Years • Female • MBBS • Gurgaon

PRACTICE HOURS

6-8 Hrs/day

PRACTICE LOCATION

Single

BEHAVIOUR

Commutes a lot between locations
Chats with patients on whatsapp
Makes hand-written prescriptions
Doesn’t control his patient’s access to him

PAIN POINTS

Less revenue
Lots of documents to manage
Managing patient queues
Patients constantly messaging on whatsapp

GOALS

Radhika’s goals are to manage her patient queues effectively, streamlining the medical records of her patients that are all over the place. And driving more revenue to her practice.

Abhimanyu D

36 Years • Male • Lab Technician • Lucknow

PRACTICE HOURS

8 Hrs/day

PRACTICE LOCATION

Single

BEHAVIOUR

Reads the newspaper
Alert during operational hours

PAIN POINTS

Stressful work environment
Feels so busy
Not enough time with family
Messed up timelines of lab records

GOALS

To drive more business to his lab and to streamline lab records.

Ramesh R

40 Years • Male • IT Professional • Bangalore

PRACTICE HOURS

8 Hrs/day

BEHAVIOUR

Shops online
Exercises regularly
Regularly follows viral posts

PAIN POINTS

Medical records are all over the place
Hard to contact his doctor
Test reports don’t come on time

GOALS

To take care of his health, be in constant touch with his healthcare professional, and sort his medical records.

HI-FI PROTOTYPES

The homepage is broken down into cubicle systems. This enables scale and allows easy navigation.

Easy To Use & Scale

Connecting Doctors,
Patients, Labs, And Pharmacies

The app ensures seamless connectivity between the patient and his/her doctor, labs, and pharmacies via a simple chat system and smooth information exchange and storage.

Better Than Real Life

The appointment system is broken down into tokens and slot systems exactly how it works in real life.

The doctor can see all the patients waiting for him through the app.

Accounting Made Easy

The app can track all the accounting data for the doctor making it easy to have all records in one place.

Growing A Community

The OmRx app enables doctors to refer patients to one another based on their expertise and specialties. Thus, resulting in enhanced patient care and community growth.

Medical Reports On
Your Fingertips

Keep A Track Of Orders

It also enables sharing reports and orders between the doctor and OmRx app suite.

Connect With Doctors

The Connect app (for patients) helps patients to stay connected to their doctors. It enables a one-on-one interaction between the patient and the doctor through a chat interface.

Tokens & Slots

The patients can easily get their tokens and book a slot. This enabled less waiting time and a reduction in human dependence.

One Tap Away

The Connect app enables video calling between doctors and patients.

The patient can access all his records in one place.

Though the patient will get access to the doctor through text chat and video chat, the control would still be with the doctor.

As we created the suite, keeping the doctor as the center of the ecosystem.

No More Queues

Easy Access

The OmRx app enables the digitization of health data, accounting, and receptionist access across multiple practice locations. This allows the doctor to handle his hospital patients and personal clinic patients, and manage time better creating a healthy work-life balance along with enhanced patient care.

IMPACT

Changing
The System

In a very short time, over 3000 doctors joined the platform and the company was able to raise venture capital for their future build based on the UI design that we provided them.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

More
Good Stuff

Altius Hospitals

Pioneer in women's healthcare

UnlistedKart

An app that makes private equity accessible to retail investors

The post OmRx appeared first on Brandemic.

Capup

MM — Thu, 24 Nov 2022 10:11:49 +0000

Capup

ABOUT

Capup is a startup in the FinTech space based out of Bangalore that helps startups, MSMEs, and corporates raise capital, provide liquidity solutions, and access alternate investment opportunities. Capup approached Brandemic to reconstruct its brand identity and revamp its website. Capup wanted us to create a website with clear communication and an easy-to-use interface with a seamless flow focusing on product education and trust-building.

SCOPE

INDUSTRY

CHALLENGES

Positioning
Is Everything

01

We had to create an effective positioning for Capup that would allow it to be synonymous with ‘trust-worthy’ and ‘technologically advanced’.

02

The website had to be designed in a way that is reinstated with both the demand and supply side, which meant the website needed to educate companies looking to raise capital or liquidity solutions and consumers looking to invest in alternate investments for high-risk and high-reward.

03

Further, there were multiple complex products that Capup was offering and hence Brandemic was brought in to simplify the communication and make the entire offering attractive and exciting.

04

The entire user flow had to be seamless to allow people to easily navigate through the website, the core objective was to make it extremely easy for visitors to convert to clients.

SOLUTION

Clean, Crisp, & Clear

With the above-stated challenges, we did a deep-dive competitor analysis and understood that we needed to position the offerings in a way that would generate interest and use social proof along with the company’s achievements in order to drive conversion.

We used a clean layout with white spacing and illustrations to explain the product and its benefits. Traditionally, all finance-related websites were extremely text-heavy. We wanted visitors to get curious about the product and generate curiosity, hence we refrained from explaining too much on the entire website, instead, we opted to make it extremely simple and combined the design with a punchy copy and important statistics to communicate effectively, establish the brand and its offerings.

To make the website more interactive, we also added animations to the illustrations throughout the website. We designed custom icons that helped in effective communication and keeping the website crisp.

Growth & Scale

IDENTITY

The brand identity we designed for Capup was focused on showcasing growth. The logo itself is a symbol of growth. Furthermore, the icon in the logo was created with segmentation and color differentiation to depict the diverse sectors that Capup works with.

Interactive & Optimized

WEB DEVELOPMENT

For developing Capup’s website, we scaled their brand guide. The target audience was young startups and MNCs. The website was designed to be interactive and used Lottie animations. A form was built for the filtration of data and maintaining a database. The whole website was tablet and mobile-optimized.

Tech Made Simple

UI DESIGN

Capup needed a clean, easy-to-use interface for their two tech dashboards. We designed a UI that was simple enough that anyone could navigate it, but still gave the user the ability to dig deeper into the data they were looking for.

IMPACT

We Work With
Some Great Ideas

In addition to the main website and branding, we also got the mandate to design the UI for the product extension – a dashboard that gives insights on how an investor’s investment has been performing (you would be able to access this after signing up for Capup) which followed the same design language and philosophy. The entire facelift made the user retention increase several folds.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

More
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Pal Exports

India's leading textile manufacturer

EOSGlobe

Global powerhouse for BPO and automation

The post Capup appeared first on Brandemic.

Product & App UI/UX – Brandemic

Quant Momo

Quant Momo

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Building Brand Equity

01

02

03

04

USER PERSONAS

Diverse User Portfolio

Avinash Kumar

38 Years • Female • B.Tech • Bangalore

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

Aisha Patel

32 Years • Female • MBA • Hyderabad

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

Rahul Rajesh

25 Years • Male • MBBS • Mumbai

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

A Blue ChipInvestment

ILLUSTRATIONS

NO SETTLEMENTS HERE

Uncomplicating The Communication

Enabling Interactions

Hitting All Targets

WEB DEVELOPMENT

IMPACT

Set For A Bull Run

Make The Move

REACH OUT

More Good Stuff

Equipp

Equipp

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Understanding The Industry In & Out

01

02

03

04

05

USER PERSONAS

Deep Diving into Research

Harsh

20 Years • Male • Engineering Undergrad/Freelancer • Delhi

WORKING HOURS

4-5 Hrs/day

BEHAVIOUR

PAIN POINTS

GOALS

Shikha

25 Years • Female • Business Owner • Bangalore

WORKING HOURS

14 Hrs/day

BEHAVIOUR

PAIN POINTS

GOALS

Abhinav

24 Years • Male • Working Professional/Digital Marketer • Bangalore

WORKING HOURS

12 Hrs/day

BEHAVIOUR

PAIN POINTS

GOALS

Making ThingsInteresting

ILLUSTRATIONS

CLEAN AND MINIMAL

Copper For A Touch Of Luxury

Building
Brand Equity

A Blue Chip
Investment

Set For
A Bull Run

More Good
Stuff

Understanding The
Industry In & Out

Making Things
Interesting

Making
The Smart-er Decision

More Good
Stuff

Reskinning
The Entire App

Portfolio Management
Made Easy

Solved One Of The Biggest Problems
In FinTech Apps

More
Good Stuff

The
Thought Process

An Entire EMR System
Inside An App Suite