Photography – Brandemic

Peeyo

MM — Fri, 30 Aug 2024 08:54:27 +0000

Peeyo

ABOUT

Embarking on a creative journey with Peeyo, the vibrant canned mocktail drink brand, Brandemic dived into a realm of refreshment and flavour. Peeyo’s commitment to delivering a delightful mocktail experience became the foundation for a comprehensive exploration of branding, visual identity, brand communication, packaging, web UI/UX, web development, and product photography.

SCOPE

INDUSTRY

CHALLENGES

Sip, Smile,
Repeat.

01

Deciphering and translating Peeyo’s essence into a cohesive visual identity.

02

Designing packaging that not only showcased the product but also communicated the brand’s essence.

03

Creating a harmonious colour palette to align with Peeyo’s unique canned mocktail packaging.

04

Balancing distinct flavour representations while maintaining a cohesive brand image across the product line.

SOLUTION

Navigating
These Challenges

Brandemic’s solution was a harmonious blend of creativity and strategy. The visual elements seamlessly intertwined with the brand’s narrative, with each mocktail flavour visually represented in a way that resonated with Peeyo’s lively and inviting personality. The packaging was crafted with meticulous attention to detail, ensuring it not only housed a refreshing drink but also became a canvas for Peeyo’s story.

Cheers to
Uncharted Flavors.

IDENTITY

Our approach to Peeyo’s branding was rooted in the idea that every sip should be an adventure. We crafted a visual identity that captured the essence of Peeyo’s diverse mocktail offerings, using vibrant colours, playful graphics, and a touch of sophistication. The brand now stands as a beacon of excitement and innovation in the mocktail market.

Unveil The Flavor
Symphony.

PACKAGING

The packaging design went beyond aesthetics; it became a storytelling medium. Each can be transformed into a mini-canvas, adorned with lively illustrations that mirror the flavours within.

Explore,
Click, Sip.

WEB DEVELOPMENNT

Brandemic extended the brand experience into the digital realm. The website was crafted with a user-centric approach, ensuring a seamless and visually engaging experience. From interactive flavour guides to a smooth online shopping process, every aspect of the web interface was designed to enhance the consumer’s journey.

Canned Mocktails
Made Accessible

By seamlessly blending technology with the brand’s essence, Brandemic ensures that every click on the Peeyo website is an invitation to immerse oneself in the delightful world of canned mocktail bliss.

IMPACT

From Concept
To Cheers

The comprehensive transformation undertaken by Brandemic resulted in Peeyo not just being a canned mocktail brand but a lifestyle. The revitalised branding, packaging, and digital presence resonated with both existing and new consumers. Peeyo now stands proudly on the shelves, inviting consumers to explore and indulge in the blissful world of crafted mocktail experiences. It’s not just a can; it’s a Peeyo moment waiting to be savoured with every sip.

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Better Nutrition

MM — Wed, 17 May 2023 06:10:11 +0000

Better Nutrition

ABOUT

Better Nutrition is a leading nutrition brand that focuses on empowering Indians with better health and nutrition via their innovative, clinically-tested products that are clean, vegetarian, and made with clinically-proven ingredients. We worked with Better Nutrition to launch their flagship product – Flawless Skin Gummies.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing
The Essence

01

To position Better Nutrition as a credible and reliable nutrition product.

02

Launching the product in a sensitive and highly competitive market.

03

Highlighting the product USPs through photos and videos and creating a key differentiator.

04

Creating a flawless website experience for the users.

SOLUTION

Effectively
Communicating The USP

With hundreds of brands launching in the health and nutrition space, it was imperative for us to effectively communicate the key differentiator and USPs of the product, with clear sectioning, we highlighted the most important aspects of the product: the problem it solves, how it is different, it’s ingredients, certifications, and social proof.

Clean
& Effective

WEBSITE UI/UX

The website design was carefully crafted, with clean and minimal design focusing on the most important aspects of the brand and the product.

Flawless
Shopping Experience

To top off the clean and easy-to-navigate design, we integrated several features in the website that allowed customers to complete their purchases quicker, we also incorporated features that allowed for effective customer interaction and engagement.

Aesthetic Visuals
& Powerful Communication

PHOTOGRAPHY & VIDEOGRAPHY

The lifestyle shots were designed to create a relatable and aspirational image of the products, while the product shots were aimed at showcasing the key aspects of the product itself. We also created several engaging videos that highlight the product, its features, and its unique selling points (USPs).

IMPACT

Buzz Buzz Buzz…

Better Nutrition’s product launch exceeded all expectations, thanks to an easily navigable website, captivating visuals, and outstanding videos. The flawless skin trend took the internet by storm, generating an incredible amount of traction that surpassed our expectations. Surprisingly, the interest wasn’t limited to women but also attracted a significant number of men.

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The post Better Nutrition appeared first on Brandemic.

Supply6

MM — Mon, 15 May 2023 12:33:26 +0000

Supply6

ABOUT

Supply6 is a renowned brand that specializes in providing nutrition products designed to meet the needs of individuals leading busy lifestyles. Their flagship product, Supply6 360, is a comprehensive nutrition solution that offers a convenient and effective way to achieve optimal health and wellness. With a potent blend of essential vitamins, minerals, adaptogens, probiotics, berries, and greens, Supply6 360 aims to enhance overall well-being, making it the perfect addition to your morning routine.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing
The Essence

01

To position Supply 6 360 as a credible and reliable nutrition product.

02

Blending aesthetics with the functionality
of the product.

03

Effectively communicating the value proposition
of the product.

04

Making the website experience seamless.

SOLUTION

Communicating
The Vision

The website was carefully designed to create a user-friendly interface that guides visitors effortlessly through the product offerings, benefits, and purchasing options. Every aspect, from intuitive navigation to visually appealing layouts, is optimized to provide a seamless experience that encourages exploration, engagement, and ultimately, more purchases. We prioritized the use of high-quality visuals throughout the website. Through stunning imagery, we effectively communicated the brand’s commitment to providing nutritionally dense offerings that support a healthy lifestyle.

Intuitive
& Efficient

WEBSITE UI/UX

The website design was carefully crafted, with clean and modern aesthetics that reflect the brand’s professionalism and passion for nutrition.

Facilitating Easy &
Efficient Purchases

We streamlined Supply 6’s checkout process, minimizing any unnecessary steps and ensuring a smooth transaction. The website experience extends beyond the transactional aspect, prioritizing customer engagement and interaction. We incorporated interactive elements such as chat support, allowing customers to seek immediate assistance and clarification on any queries they may have.

Compelling Narratives
& Engaging Visuals

PHOTOGRAPHY & VIDEOGRAPHY

IMPACT

A Resounding
Success

Supply6’s product launch was an exceptional success, fueled by a combination of a clean and intuitive website design, captivating concept videos and images used as advertisements. The positive user experience, enabled by the well-designed website, created a seamless pathway for visitors to explore the brand’s offerings. The concept videos and images served as powerful marketing tools, attracting a significant influx of traffic and driving impressive sales.

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The post Supply6 appeared first on Brandemic.

Slip Slips

MM — Sat, 10 Dec 2022 14:58:13 +0000

Slip Slips

by Woke Nutrition

ABOUT

Slip Slips by Woke Nutrition is a revolutionary nutrition supplement that uses the power of nano-science to make health fun and easy. It’s a stunning product that solves a massive problem – making the right nutrition easy and accessible. Slip Slips are little oral nano strips that you can place on your tongue and they quickly dissolve, providing you with all the nutrients and vitamins that you need to solve specific problems, like Hangovers, Hairfall, Insomnia, or PMS.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Cool & Funky

01

To position Slip Slips as a cool and funky nutrition brand without compromising its credibility.

02

Make it appealing to the gen-z and millennials as they were the target audience.

03

Effectively communicate how to consume the product.

04

Making sure the product was extremely accessible and portable.

SOLUTION

Solving
For Accessibility

The packaging design for this brand was a game-changer. Not only was it easy to transport and consume, but it was also a conversation starter. The magnetic flap on the 30s pack and the flap-lock system on the 10s pack added to the appeal of the product making it stand for innovation.

Hitting The Target

IDENTITY

Since the name was pretty big, we wanted to make the logo as compact as possible. When you look at the packaging and the entire feel of the brand, you can instantly understand who the product is for. We ensured that the product had a clear positioning that differentiated it from all the other brands in the market, and hence the entire brand had a very youthful tone, pop-colored packaging and theme, and a conversational communication style to create a direct connection with the audience in the age range 20-35.

LOGO VARIATIONS

Slip It, Forget It

PACKAGING

Before finalizing the current brand identity, we went through over 12 options with the client.

Why Should Health
Be Boring?

The packaging was as unique
as the product itself.

A Cool
Shopping Experience

WEB DEVELOPMENT

We built an e-commerce website for Woke Nutrition that would serve as their main platform for sales.

On A Mission To Make Health Cool

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. The tone of voice of the brand was used throughout the website, really solidifying what the brand stood for. The product photoshoots were scaled into web banners. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

Ads That Work

UGCs

We created high-performing, low-cost ads just shot with a phone camera for Slip Slips, that let the people know of its benefits in a fun and engaging way. A script framework was developed to create a solid association and recall along with taking the apprehensions headon, reulting in a 2.6X ROAS and over 5000+ units being sold. We received great feedback from the audience about the ads, received massive engagement, and subsequent results. It helped the brand in gaining credibility and the trust of the masses in one of the trickies sectors in advertising – healthcare!

IMPACT

Starting
With A Bang

With our innovative packaging, we were able to successfully position Slip Slips as a new-age brand. The market received the design really well and we saw early adoption of the product. Thanks to our packaging and marketing strategy, we were able to sell 1600+ units within the first three months, even though the brand was much newer than most of the competitors in the market.

PS: Not to brag, but we bagged two golds, both National and South Zone during the FoxGlove Awards 2022 for best Packaging for Slip Slips.

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A sustainable daily-essentials brand

The post Slip Slips appeared first on Brandemic.

Roots

MM — Thu, 24 Nov 2022 10:54:47 +0000

Roots

ABOUT

This was one of our most beautiful projects not just in terms of design but also in the thought behind the core business. Roots wanted to create awareness regarding the uncontrollable global pollution that is a cause of climate change by providing people with a zero-waste alternative to daily essentials.

SCOPE

INDUSTRY

Daily Essentials - D2C

CHALLENGES

Seamless &
One To Remember

01

To generate curiosity amongst the buyers with our branding regarding what the product stood for.

02

To create a strong brand recall amongst the consumers.

03

Integrate a seamless flow across the website so buyers can checkout quicker.

04

To integrate nudges to solve the biggest problem in E-com: abandoned carts.

SOLUTION

Emphasizing
On The Mission

Thin. Bold. Statement. – some of the few keywords that make this brand and its services stand out from each other. We developed a custom typeface developed for easier engraving and scalability. Furthermore, custom iconography was developed from the brand name itself – ‘ROOTS’.

From The Roots

IDENTITY

The ideation of the logo was done keeping the meaning of the name and the nature of the business in mind. The logo was derived by combining an icon and a custom typeface. Both the icons and the typeface can be used individually as well. The logo design incorporated the values and thought process behind the business along with making it memorable, iconic, and scalable.

A Smooth
Shopping Experience

WEB DEVELOPMENT

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. We emphasized the vision behind the company and the brand story to create a connection with the audience. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

IMPACT

Changing
One Step At A Time

Roots became an instant hit amongst nature lovers and enthusiasts. We were able to generate sales in the first 5 days of launching the website. We got consistent sales, people could resonate with the brand story and found it easy to complete their purchases on the website.

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The post Roots appeared first on Brandemic.

Dhatva

MM — Thu, 24 Nov 2022 10:21:59 +0000

Dhatva

ABOUT

Dhatva was one of our first end-to-end projects which included our very first e-commerce website. This project holds a special place in our hearts. Dhatva is an organic skincare brand whose products are handcrafted, 100% organic, and are zero waste.

SCOPE

INDUSTRY

CHALLENGES

Organic &
Eye-Catching

01

One of the primary challenges was to structure the design that catches the eye but maintains an overall organic theme that was at the core of the brand structure.

02

To position the brand effectively within the saturated organic skincare industry.

03

To build a UI/UX site that would meet the standards of the industry’s top skincare brands.

04

Storyboarding and sourcing the right props and location for the photoshoot.

05

Each SKU had a different ingredient and different uses, every single label was colour coded to match the ingredients and the design was customized to each of the products.

SOLUTION

Innovation + Nature

We created custom iconography for the brand. Furthermore, we came up with some smart concepts for jute bags for handmade soaps. And seed cards to propagate the brand’s contribution to nature.

Derived
From Nature

IDENTITY

The icon is purely made keeping the botanical and organic nature of the product in mind and is entirely hand-drawn just how purely handmade the products are.

Made To Be
Added To Your Cart

WEB DEVELOPMENT

IMPACT

Real-World Impact

Dhatva became an instant hit amongst people. The design was received really well. The client did sales of upward of 10 lakhs in a short span of time.

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The post Dhatva appeared first on Brandemic.

Coco Next

MM — Thu, 24 Nov 2022 10:16:10 +0000

Coconext

ABOUT

A project from the FMCG sector, but this time with a crazy twist. We were approached by Coconext team to build their design and structural framework, along with store branding, Website User Interface, and marketing plan.

The Coconext project was tricky since it required us to position the product strongly for a particular market segment. There were complexities as the product was being sold in three different models kiosks, subscriptions, and a flagship store. Giving a unified brand identity that was fun, quirky and chill was one of the most challenging yet fun tasks we’ve had at Brandemic.

SCOPE

INDUSTRY

FMCG - D2C/B2B

CHALLENGES

Positioning
Is Everything

01

To position the product strategically for a particular market segment.

02

Give a unified brand identity that was fun, futuristic, and had a tropical vibe.

03

The logo had to be minimalistic because the same logo would be heat-sealed on the coconuts and details could get lost while doing so.

04

The same identity had to scale across multiple models.

SOLUTION

Fun, Futuristic, & Tropical

The service of the brand cools down people, that being the main selling point something more tech-savvy/modem/classic/retro won’t fit the brand’s motives. The design is developed around PSYCHEDELIC GOLD VIBES. TROPICAL. BEACH. PLAYFUL. MULTI USER GROUP to arrive at a very minimal simple and easy-to-scale typeface and an icon-based logo. These keywords also helped in finding the appropriate colors.

As Quirky
As It Gets

IDENTITY

We worked with Coconext to create effective brand positioning strategies and a holistic design system. We created over 20 iterations of the logo to arrive at the final design. We paired it with a quirky tone of voice and two brand mascots – Coco & Loco.

Quirky &
Minimal (How?)

WEB UI

The UI design for Coconext was kept clean and minimal with a focus on easy navigation. However, the content gave it a touch of quirkiness to create uniformity in communication across all brand collaterals creating a strong brand voice. It had multiple touchpoints and multiple business models that we had to simplify in terms of navigation and understanding.

IMPACT

Go Loco
With Coco

Coconext’s’ design language was an instant hit. People recognised the whole vibe of the brand and associated it with a fun and chill brand that does innovative things. The branding became an inspiration for people in the city of Mysore as it made them realise the value of creating a brand language and a story. The mascots Loco and Coco were used across all the marketing activities making the brand gain popularity amongst their target audience.

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The post Coco Next appeared first on Brandemic.

Kluxe

MM — Wed, 23 Nov 2022 12:51:32 +0000

K'luxe

ABOUT

K’Luxe is a luxury skincare brand based out of Bangalore, India, with a vision of enabling people across the globe to discover and reveal the best version of themselves, making them feel confident, bold, and empowered. K’Luxe found an important market gap. The brand focused on sourcing the best raw materials from across the globe and using them for their products. They were also highly focused on making all their products vegan and cruelty-free.

SCOPE

INDUSTRY

CHALLENGES

Positioning
Is Everything

01

To make the product stand out from hundreds of brands vying for consumer attention, each promising to deliver the perfect blend of style and function.

02

To position K’luxe as a luxury skincare brand that uses a minimalistic approach for its visual identity.

03

We had to ensure that the brand stood for luxury and minimalism but still stood out in a highly saturated market of skincare products.

04

The probability of looking similar to or getting mixed with other brands that used a gradient in their packaging identity.

SOLUTION

Simple & Significant

A minimal design with a touch of luxury to create an impression that is both trust-building and unforgettable. The logo was created as a simple typeface to keep minimalism in the focus and establish the brand as a luxury brand. The colours, gold, and terracotta, are inspired by the raw and glamorous aspects of nature. These neutral colours blend with other warm tones to give each product an identity of its own.

Minimal, Classy, Inspired By Nature

IDENTITY

K’luxe is a beauty and skincare brand that promises its users high quality and healthy products that would make them look and feel glamorous. Hence, the brand was positioned as a luxurious skincare brand that uses a minimalistic approach for its visual identity.

The colours, gold, and terracotta, were inspired by the raw and glamorous aspects of nature. These neutral colours blend with other warm tones to give each product an identity of its own.

LOGO VARIATIONS

The Devil In
The Details

PACKAGING

For a skincare brand operating in the modern age, its packaging is everything.

The gradient plays a key role in the appearance of each product. The fusion of terracotta with warm tones created a strong sense of grandeur, setting each product apart from the other while maintaining harmony within the visual identity. One of the biggest challenges that we faced during the process was the probability of looking similar to, or getting mixed with other brands that used a gradient in their packaging identity. To stand out from the crowd, geometrical elements were used in the layouts and other visual elements. The clean, sharp lines enhanced the luxurious appearance of the packaging, while maintaining a neat and minimal layout.

Seamless Experience

WEB DEVELOPMENT

The perfect mix of story-telling, brand recall, technology, and user experience.

Digital Real Estate That Resonates With The Brand Language

The K’Luxe website was built keeping all brand elements and the vibe of the brand in mind. We ensured a seamless user experience that minimised clicks and solidified the positioning.

IMPACT

Thought Driven Design That Creates Unforgettable Impression

With the entire branding exercise of K’Luxe, we were successfully able to position the product as a luxury product, and the market received the design really well. We saw early adoption of the product. We were able to generate sales for the products almost immediately though the brand was super new and the pricing was higher than most of the products in the market.

Make The Move

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The post Kluxe appeared first on Brandemic.

Photography – Brandemic

Peeyo

Peeyo

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Sip, Smile, Repeat.

01

02

03

04

SOLUTION

Navigating These Challenges

Cheers to Uncharted Flavors.

IDENTITY

Unveil The Flavor Symphony.

PACKAGING

Explore, Click, Sip.

WEB DEVELOPMENNT

Canned Mocktails Made Accessible

IMPACT

From Concept To Cheers

Make The Move

REACH OUT

More Good Stuff

Better Nutrition

Better Nutrition

ABOUT

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing The Essence

01

02

03

04

SOLUTION

Effectively Communicating The USP

Clean & Effective

WEBSITE UI/UX

Flawless Shopping Experience

Aesthetic Visuals & Powerful Communication

PHOTOGRAPHY & VIDEOGRAPHY

IMPACT

Buzz Buzz Buzz…

Make The Move

REACH OUT

More Good Stuff

Supply6

Supply6

ABOUT

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Capturing The Essence

01

02

03

04

SOLUTION

Communicating The Vision

Intuitive & Efficient

WEBSITE UI/UX

Facilitating Easy & Efficient Purchases

Compelling Narratives & Engaging Visuals

PHOTOGRAPHY & VIDEOGRAPHY

IMPACT

A Resounding Success

Make The Move

REACH OUT

More Good Stuff

Slip Slips

Slip Slips

by Woke Nutrition

ABOUT

SCOPE

INDUSTRY

Sip, Smile,
Repeat.

Navigating
These Challenges

Cheers to
Uncharted Flavors.

Unveil The Flavor
Symphony.

Explore,
Click, Sip.

Canned Mocktails
Made Accessible

From Concept
To Cheers

More
Good Stuff

Capturing
The Essence

Effectively
Communicating The USP

Clean
& Effective

Flawless
Shopping Experience

Aesthetic Visuals
& Powerful Communication

More
Good Stuff

Capturing
The Essence

Communicating
The Vision

Intuitive
& Efficient

Facilitating Easy &
Efficient Purchases

Compelling Narratives
& Engaging Visuals

A Resounding
Success

More
Good Stuff

Solving
For Accessibility

Why Should Health
Be Boring?

A Cool
Shopping Experience

Starting
With A Bang

More
Good Stuff

Seamless &
One To Remember

Emphasizing
On The Mission

A Smooth
Shopping Experience

Changing
One Step At A Time

More
Good Stuff

Organic &
Eye-Catching

Derived
From Nature

Made To Be
Added To Your Cart