Packaging – Brandemic

Blitz

Zayn — Fri, 25 Oct 2024 06:37:58 +0000

Blitz

ABOUT

Blitz, a product of Iceberg, is the ultimate energy drink for those who seek to sharpen their focus and power through their day with an extra boost of vitality. Blitz fuels both the body and the mind, helping you stay sharp, energized, and productive. It offers a performance-driven experience for those striving to hone their edge and reach the top.

SCOPE

INDUSTRY

Energy Drink

CHALLENGES

Blitz it Up

01

Designing an identity that stands out from the competition in the Indian Market

02

Depicting the concept of improved athletic performance and focus

03

Balancing colours for optimal print for packaging

04

Building a brand identity that is cohesive and memorable

SOLUTION

An identity
that thrives

The use of vibrant red and neon green amplifies the sense of vitality and performance, reflecting Blitz’s promise to energize both mind and body. This striking visual identity perfectly captures the brand’s essence, making it a powerful representation of the energy drink’s vibrant impact.

Hone Your
Edge

IDENTITY

The Blitz logo features a bold handwritten script that exudes both energy and power. Its sharp, angular lines and zig-zag design elements capture the brand’s dynamic essence, symbolizing movement, speed, and focus.

Live Website Preview

IMPACT

Turning Vision
into Action

The branding and packaging of Blitz will significantly boost its market presence by creating a bold and dynamic visual identity that resonates with its target audience of knowledge workers and young professionals. The sharp, energetic design and vibrant colors like red and neon green will make it stand out on shelves, immediately grabbing attention. By aligning the packaging with the brand’s core promise of enhancing mental performance and vitality, Blitz positions itself as more than just an energy drink—it’s a tool for success. This distinct identity will drive brand recognition, foster loyalty, and differentiate Blitz from competitors focused on physical performance.

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BYOB

Zayn — Fri, 30 Aug 2024 09:00:28 +0000

BYOB

ABOUT

BYOB is not just another burger joint—it’s a creative culinary playground designed for Gen Z. At BYOB, you’re the chef, with endless possibilities to craft your perfect burger. From the juiciest patties to the freshest, trendiest toppings, every choice is yours.
BYOB is all about freedom, fun, and flavor, reflecting the bold and expressive spirit of Gen Z. Whether you’re craving a classic or something totally unexpected, BYOB is where you come to build a burger that’s as unique as you are.

SCOPE

INDUSTRY

Food Industry

CHALLENGES

Choose
Your Toppings

01

Designing an identity that emphasizes on the build your own burger concept

02

Making the brand look unique in the market among other Fast-food joints

03

Creating illustrations to show the fresh aspect even though it’s Fast-food

04

Building a brand identity that is cohesive and memorable

SOLUTION

Playful Approach

Every element of the BYOB brand, from the bold, hand-drawn aesthetics to the personalized topping choices, captures the essence of a dynamic burger experience. It’s all about empowering customers to be the boss of their burger masterpiece. Come on over, get creative, and let’s burger it up, your way!

Crafted
Deliciousness

IDENTITY

The logo, with “BYOB” in a groovy, melted cheese font, exudes a playful,
street-style vibe that speaks directly to a vibrant, millennial audience.

IMPACT

We know
how to crack it

The branding for BYOB has significantly elevated the brand’s presence, resonating deeply with its target audience. The groovy, melted cheese font and street-style vibe have not only made the logo instantly recognizable but also created an emotional connection with customers. This fun, bold identity has made BYOB stand out in a crowded market, attracting a loyal following that appreciates the freedom and creativity the brand offers. By aligning the visual identity with the customizable experience, the branding has effectively communicated BYOB’s core values, leading to increased customer engagement and a stronger brand community.

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Peeyo

MM — Fri, 30 Aug 2024 08:54:27 +0000

Peeyo

ABOUT

Embarking on a creative journey with Peeyo, the vibrant canned mocktail drink brand, Brandemic dived into a realm of refreshment and flavour. Peeyo’s commitment to delivering a delightful mocktail experience became the foundation for a comprehensive exploration of branding, visual identity, brand communication, packaging, web UI/UX, web development, and product photography.

SCOPE

INDUSTRY

CHALLENGES

Sip, Smile,
Repeat.

01

Deciphering and translating Peeyo’s essence into a cohesive visual identity.

02

Designing packaging that not only showcased the product but also communicated the brand’s essence.

03

Creating a harmonious colour palette to align with Peeyo’s unique canned mocktail packaging.

04

Balancing distinct flavour representations while maintaining a cohesive brand image across the product line.

SOLUTION

Navigating
These Challenges

Brandemic’s solution was a harmonious blend of creativity and strategy. The visual elements seamlessly intertwined with the brand’s narrative, with each mocktail flavour visually represented in a way that resonated with Peeyo’s lively and inviting personality. The packaging was crafted with meticulous attention to detail, ensuring it not only housed a refreshing drink but also became a canvas for Peeyo’s story.

Cheers to
Uncharted Flavors.

IDENTITY

Our approach to Peeyo’s branding was rooted in the idea that every sip should be an adventure. We crafted a visual identity that captured the essence of Peeyo’s diverse mocktail offerings, using vibrant colours, playful graphics, and a touch of sophistication. The brand now stands as a beacon of excitement and innovation in the mocktail market.

Unveil The Flavor
Symphony.

PACKAGING

The packaging design went beyond aesthetics; it became a storytelling medium. Each can be transformed into a mini-canvas, adorned with lively illustrations that mirror the flavours within.

Explore,
Click, Sip.

WEB DEVELOPMENNT

Brandemic extended the brand experience into the digital realm. The website was crafted with a user-centric approach, ensuring a seamless and visually engaging experience. From interactive flavour guides to a smooth online shopping process, every aspect of the web interface was designed to enhance the consumer’s journey.

Canned Mocktails
Made Accessible

By seamlessly blending technology with the brand’s essence, Brandemic ensures that every click on the Peeyo website is an invitation to immerse oneself in the delightful world of canned mocktail bliss.

IMPACT

From Concept
To Cheers

The comprehensive transformation undertaken by Brandemic resulted in Peeyo not just being a canned mocktail brand but a lifestyle. The revitalised branding, packaging, and digital presence resonated with both existing and new consumers. Peeyo now stands proudly on the shelves, inviting consumers to explore and indulge in the blissful world of crafted mocktail experiences. It’s not just a can; it’s a Peeyo moment waiting to be savoured with every sip.

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PaperBoat

MM — Fri, 30 Aug 2024 08:15:05 +0000

Paper Boat

ABOUT

Embarking on a journey with the iconic Paper Boat was nothing short of a creative odyssey for Brandemic. Paper Boat, a brand synonymous with cherished memories and flavorful concoctions, inspired us to weave a visual narrative that mirrored the brand’s playful spirit. Known for their unique beverage experiences, Paper Boat’s iconic paper boat bottles became our muse, setting the stage for a design exploration to capture the essence of each delightful flavour.

SCOPE

INDUSTRY

CHALLENGES

Crafting Waves,
Defying Limits

01

To decode and translate the essence of Paper Boat’s existing packaging.

02

Designing export cartons that not only highlighted the product but also complemented it.

03

Finding the right colour schemes to match the unique Paper Boat packaging.

04

Balancing the need for distinction among flavours while maintaining brand image.

SOLUTION

Navigating
These Challenges

Our solution was an intricate dance of design elements, where illustrations from each flavour gracefully floated along the waves of the cheerful drink. We meticulously crafted export cartons that not only showcased the product but also celebrated its individuality. The challenge of maintaining a delicate balance was overcome through the thoughtful placement of vibrant colours and complementary illustrations. The result? Packaging that doesn’t just hold a beverage but tells a story – a visual journey that captures the spirit of Paper Boat’s diverse flavours.

Colors Unleashed,
Stories Afloat

IDENTITY

The essence of our design process was anchored in capturing more than just a product – it was about creating an immersive journey.

We recognized that our packaging had to transcend beyond being a mere container for Paper Boat becoming a vessel of flavourful memories. Our design inspiration, marked by a balance of playfulness and distinctiveness, served as our guiding principle. By infusing vibrant hues, whimsical fruit illustrations, and a hint of nostalgia into the packaging, we aimed to ensure that each package narrated the distinctive story of every flavour, fostering a profound connection with the consumer base.

Pack of 6

IMPACT

Where Efforts
Turn Fruitful

Our efforts bore fruit as the revamped packaging not only resonated with Paper Boat’s loyal audience but also attracted new admirers. Visual storytelling through packaging became a powerful tool, creating an emotional connection between the brand and its consumers. The vibrant, playful, and distinctive identity we crafted for Paper Boat now sails proudly on the shelves, making a splash in the competitive beverage market. It’s not just a carton; it’s a Paper Boat story waiting to be unfolded with every sip.

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True Cakes

Zayn — Fri, 28 Jun 2024 09:27:08 +0000

True Cakes

ABOUT

True Cakes, a brand in the bakery industry, specifically caters to the needs of vegetarians seeking trusted and exclusive eggless cakes for their special celebrations. Addressing a significant gap in the market, True Cakes ensures that every cake is freshly made to order, countering the common issue of stale cakes found in bulk production models. True Cakes stands out with its commitment to freshness and exclusivity, aiming to become the go-to choice for anyone wishing to make their loved ones feel truly special.

SCOPE

INDUSTRY

Food Industry

CHALLENGES

Authentic Eggless Baking

01

Designing an identity that emphasizes on the eggless aspect of the brand.

02

Making the brand look unique in the market among other Dessert Stores.

03

Creating packaging to convey the feeling of fresh ingredients in a playful way.

04

Creating an identity that elevates the brand and makes it high-end.

SOLUTION

Playful Approach

True Cakes, an eggless cake brand, utilizes a branding strategy that captures the joy and celebratory spirit associated with cake-filled occasions. The soft and exuberant typeface mirrors the mood of events brimming with laughter and happiness, reflecting the brand’s core values. Custom-designed letter forms inject a unique essence into the brand, enhancing its playful and distinctive character. The bright color palette further amplifies this effect, ensuring that the brand feels fresh and inviting to customers. Together, these elements create a cohesive and appealing brand identity that stands out in the market, making True Cakes synonymous with delightful, eggless cake experiences.

Crafted Excellence

IDENTITY

A soft and exuberant typeface represents the mood of occasions that are celebrated with cakes and laughter. Customized letter form brings in an elemental essence of the brand and adds a playful touch.

IMPACT

We know how to crack it

The updated brand identity of TrueCakes, featuring a fresh and inviting aesthetic with a unique typeface and bright color palette, will significantly enhance its market impact. This distinctive look will boost brand recognition and recall, fostering trust and loyalty among customers, particularly vegetarians seeking quality eggless cakes. By appealing to a broader audience and reinforcing its premium positioning, TrueCakes can better differentiate itself from competitors and create a stronger emotional connection with customers. This cohesive and attractive branding supports TrueCakes’ ambition to become a nationwide leader in the bakery industry, driving increased market penetration and growth.

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Crafted canned beverages

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Slip Slips

MM — Sat, 10 Dec 2022 14:58:13 +0000

Slip Slips

by Woke Nutrition

ABOUT

Slip Slips by Woke Nutrition is a revolutionary nutrition supplement that uses the power of nano-science to make health fun and easy. It’s a stunning product that solves a massive problem – making the right nutrition easy and accessible. Slip Slips are little oral nano strips that you can place on your tongue and they quickly dissolve, providing you with all the nutrients and vitamins that you need to solve specific problems, like Hangovers, Hairfall, Insomnia, or PMS.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Cool & Funky

01

To position Slip Slips as a cool and funky nutrition brand without compromising its credibility.

02

Make it appealing to the gen-z and millennials as they were the target audience.

03

Effectively communicate how to consume the product.

04

Making sure the product was extremely accessible and portable.

SOLUTION

Solving
For Accessibility

The packaging design for this brand was a game-changer. Not only was it easy to transport and consume, but it was also a conversation starter. The magnetic flap on the 30s pack and the flap-lock system on the 10s pack added to the appeal of the product making it stand for innovation.

Hitting The Target

IDENTITY

Since the name was pretty big, we wanted to make the logo as compact as possible. When you look at the packaging and the entire feel of the brand, you can instantly understand who the product is for. We ensured that the product had a clear positioning that differentiated it from all the other brands in the market, and hence the entire brand had a very youthful tone, pop-colored packaging and theme, and a conversational communication style to create a direct connection with the audience in the age range 20-35.

LOGO VARIATIONS

Slip It, Forget It

PACKAGING

Before finalizing the current brand identity, we went through over 12 options with the client.

Why Should Health
Be Boring?

The packaging was as unique
as the product itself.

A Cool
Shopping Experience

WEB DEVELOPMENT

We built an e-commerce website for Woke Nutrition that would serve as their main platform for sales.

On A Mission To Make Health Cool

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. The tone of voice of the brand was used throughout the website, really solidifying what the brand stood for. The product photoshoots were scaled into web banners. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

Ads That Work

UGCs

We created high-performing, low-cost ads just shot with a phone camera for Slip Slips, that let the people know of its benefits in a fun and engaging way. A script framework was developed to create a solid association and recall along with taking the apprehensions headon, reulting in a 2.6X ROAS and over 5000+ units being sold. We received great feedback from the audience about the ads, received massive engagement, and subsequent results. It helped the brand in gaining credibility and the trust of the masses in one of the trickies sectors in advertising – healthcare!

IMPACT

Starting
With A Bang

With our innovative packaging, we were able to successfully position Slip Slips as a new-age brand. The market received the design really well and we saw early adoption of the product. Thanks to our packaging and marketing strategy, we were able to sell 1600+ units within the first three months, even though the brand was much newer than most of the competitors in the market.

PS: Not to brag, but we bagged two golds, both National and South Zone during the FoxGlove Awards 2022 for best Packaging for Slip Slips.

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Roots

A sustainable daily-essentials brand

Coco Next

Everything possible from tender coconuts

The post Slip Slips appeared first on Brandemic.

Roots

MM — Thu, 24 Nov 2022 10:54:47 +0000

Roots

ABOUT

This was one of our most beautiful projects not just in terms of design but also in the thought behind the core business. Roots wanted to create awareness regarding the uncontrollable global pollution that is a cause of climate change by providing people with a zero-waste alternative to daily essentials.

SCOPE

INDUSTRY

Daily Essentials - D2C

CHALLENGES

Seamless &
One To Remember

01

To generate curiosity amongst the buyers with our branding regarding what the product stood for.

02

To create a strong brand recall amongst the consumers.

03

Integrate a seamless flow across the website so buyers can checkout quicker.

04

To integrate nudges to solve the biggest problem in E-com: abandoned carts.

SOLUTION

Emphasizing
On The Mission

Thin. Bold. Statement. – some of the few keywords that make this brand and its services stand out from each other. We developed a custom typeface developed for easier engraving and scalability. Furthermore, custom iconography was developed from the brand name itself – ‘ROOTS’.

From The Roots

IDENTITY

The ideation of the logo was done keeping the meaning of the name and the nature of the business in mind. The logo was derived by combining an icon and a custom typeface. Both the icons and the typeface can be used individually as well. The logo design incorporated the values and thought process behind the business along with making it memorable, iconic, and scalable.

A Smooth
Shopping Experience

WEB DEVELOPMENT

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. We emphasized the vision behind the company and the brand story to create a connection with the audience. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

IMPACT

Changing
One Step At A Time

Roots became an instant hit amongst nature lovers and enthusiasts. We were able to generate sales in the first 5 days of launching the website. We got consistent sales, people could resonate with the brand story and found it easy to complete their purchases on the website.

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Dhatva

MM — Thu, 24 Nov 2022 10:21:59 +0000

Dhatva

ABOUT

Dhatva was one of our first end-to-end projects which included our very first e-commerce website. This project holds a special place in our hearts. Dhatva is an organic skincare brand whose products are handcrafted, 100% organic, and are zero waste.

SCOPE

INDUSTRY

CHALLENGES

Organic &
Eye-Catching

01

One of the primary challenges was to structure the design that catches the eye but maintains an overall organic theme that was at the core of the brand structure.

02

To position the brand effectively within the saturated organic skincare industry.

03

To build a UI/UX site that would meet the standards of the industry’s top skincare brands.

04

Storyboarding and sourcing the right props and location for the photoshoot.

05

Each SKU had a different ingredient and different uses, every single label was colour coded to match the ingredients and the design was customized to each of the products.

SOLUTION

Innovation + Nature

We created custom iconography for the brand. Furthermore, we came up with some smart concepts for jute bags for handmade soaps. And seed cards to propagate the brand’s contribution to nature.

Derived
From Nature

IDENTITY

The icon is purely made keeping the botanical and organic nature of the product in mind and is entirely hand-drawn just how purely handmade the products are.

Made To Be
Added To Your Cart

WEB DEVELOPMENT

IMPACT

Real-World Impact

Dhatva became an instant hit amongst people. The design was received really well. The client did sales of upward of 10 lakhs in a short span of time.

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Slip Slips

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Kluxe

MM — Wed, 23 Nov 2022 12:51:32 +0000

K'luxe

ABOUT

K’Luxe is a luxury skincare brand based out of Bangalore, India, with a vision of enabling people across the globe to discover and reveal the best version of themselves, making them feel confident, bold, and empowered. K’Luxe found an important market gap. The brand focused on sourcing the best raw materials from across the globe and using them for their products. They were also highly focused on making all their products vegan and cruelty-free.

SCOPE

INDUSTRY

CHALLENGES

Positioning
Is Everything

01

To make the product stand out from hundreds of brands vying for consumer attention, each promising to deliver the perfect blend of style and function.

02

To position K’luxe as a luxury skincare brand that uses a minimalistic approach for its visual identity.

03

We had to ensure that the brand stood for luxury and minimalism but still stood out in a highly saturated market of skincare products.

04

The probability of looking similar to or getting mixed with other brands that used a gradient in their packaging identity.

SOLUTION

Simple & Significant

A minimal design with a touch of luxury to create an impression that is both trust-building and unforgettable. The logo was created as a simple typeface to keep minimalism in the focus and establish the brand as a luxury brand. The colours, gold, and terracotta, are inspired by the raw and glamorous aspects of nature. These neutral colours blend with other warm tones to give each product an identity of its own.

Minimal, Classy, Inspired By Nature

IDENTITY

K’luxe is a beauty and skincare brand that promises its users high quality and healthy products that would make them look and feel glamorous. Hence, the brand was positioned as a luxurious skincare brand that uses a minimalistic approach for its visual identity.

The colours, gold, and terracotta, were inspired by the raw and glamorous aspects of nature. These neutral colours blend with other warm tones to give each product an identity of its own.

LOGO VARIATIONS

The Devil In
The Details

PACKAGING

For a skincare brand operating in the modern age, its packaging is everything.

The gradient plays a key role in the appearance of each product. The fusion of terracotta with warm tones created a strong sense of grandeur, setting each product apart from the other while maintaining harmony within the visual identity. One of the biggest challenges that we faced during the process was the probability of looking similar to, or getting mixed with other brands that used a gradient in their packaging identity. To stand out from the crowd, geometrical elements were used in the layouts and other visual elements. The clean, sharp lines enhanced the luxurious appearance of the packaging, while maintaining a neat and minimal layout.

Seamless Experience

WEB DEVELOPMENT

The perfect mix of story-telling, brand recall, technology, and user experience.

Digital Real Estate That Resonates With The Brand Language

The K’Luxe website was built keeping all brand elements and the vibe of the brand in mind. We ensured a seamless user experience that minimised clicks and solidified the positioning.

IMPACT

Thought Driven Design That Creates Unforgettable Impression

With the entire branding exercise of K’Luxe, we were successfully able to position the product as a luxury product, and the market received the design really well. We saw early adoption of the product. We were able to generate sales for the products almost immediately though the brand was super new and the pricing was higher than most of the products in the market.

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Homegrown and organic bath and body brand

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Packaging – Brandemic

Blitz

Blitz

ABOUT

SCOPE

INDUSTRY

Energy Drink

CHALLENGES

Blitz it Up

01

02

03

04

SOLUTION

An identity that thrives

Hone Your Edge

IDENTITY

Live Website Preview

IMPACT

Turning Vision into Action

Make The Move

REACH OUT

More Good Stuff

BYOB

BYOB

ABOUT

SCOPE

INDUSTRY

Food Industry

CHALLENGES

Choose Your Toppings

01

02

03

04

SOLUTION

Playful Approach

Crafted Deliciousness

IDENTITY

IMPACT

We know how to crack it

Make The Move

REACH OUT

More Good Stuff

Peeyo

Peeyo

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Sip, Smile, Repeat.

01

02

03

04

SOLUTION

Navigating These Challenges

Cheers to Uncharted Flavors.

IDENTITY

Unveil The Flavor Symphony.

PACKAGING

Explore, Click, Sip.

WEB DEVELOPMENNT

Canned Mocktails Made Accessible

IMPACT

From Concept To Cheers

Make The Move

REACH OUT

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PaperBoat

Paper Boat

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Crafting Waves, Defying Limits

01

02

03

04

An identity
that thrives

Hone Your
Edge

Turning Vision
into Action

More
Good Stuff

Choose
Your Toppings

Crafted
Deliciousness

We know
how to crack it

More
Good Stuff

Sip, Smile,
Repeat.

Navigating
These Challenges

Cheers to
Uncharted Flavors.

Unveil The Flavor
Symphony.

Explore,
Click, Sip.

Canned Mocktails
Made Accessible

From Concept
To Cheers

More
Good Stuff

Crafting Waves,
Defying Limits

Navigating
These Challenges

Colors Unleashed,
Stories Afloat

Where Efforts
Turn Fruitful

More
Good Stuff

More
Good Stuff

Solving
For Accessibility

Why Should Health
Be Boring?

A Cool
Shopping Experience

Starting
With A Bang

More
Good Stuff

Seamless &
One To Remember