Award Winning – Brandemic

Slip Slips

MM — Sat, 10 Dec 2022 14:58:13 +0000

Slip Slips

by Woke Nutrition

ABOUT

Slip Slips by Woke Nutrition is a revolutionary nutrition supplement that uses the power of nano-science to make health fun and easy. It’s a stunning product that solves a massive problem – making the right nutrition easy and accessible. Slip Slips are little oral nano strips that you can place on your tongue and they quickly dissolve, providing you with all the nutrients and vitamins that you need to solve specific problems, like Hangovers, Hairfall, Insomnia, or PMS.

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Cool & Funky

01

To position Slip Slips as a cool and funky nutrition brand without compromising its credibility.

02

Make it appealing to the gen-z and millennials as they were the target audience.

03

Effectively communicate how to consume the product.

04

Making sure the product was extremely accessible and portable.

SOLUTION

Solving
For Accessibility

The packaging design for this brand was a game-changer. Not only was it easy to transport and consume, but it was also a conversation starter. The magnetic flap on the 30s pack and the flap-lock system on the 10s pack added to the appeal of the product making it stand for innovation.

Hitting The Target

IDENTITY

Since the name was pretty big, we wanted to make the logo as compact as possible. When you look at the packaging and the entire feel of the brand, you can instantly understand who the product is for. We ensured that the product had a clear positioning that differentiated it from all the other brands in the market, and hence the entire brand had a very youthful tone, pop-colored packaging and theme, and a conversational communication style to create a direct connection with the audience in the age range 20-35.

LOGO VARIATIONS

Slip It, Forget It

PACKAGING

Before finalizing the current brand identity, we went through over 12 options with the client.

Why Should Health
Be Boring?

The packaging was as unique
as the product itself.

A Cool
Shopping Experience

WEB DEVELOPMENT

We built an e-commerce website for Woke Nutrition that would serve as their main platform for sales.

On A Mission To Make Health Cool

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. The tone of voice of the brand was used throughout the website, really solidifying what the brand stood for. The product photoshoots were scaled into web banners. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

Ads That Work

UGCs

We created high-performing, low-cost ads just shot with a phone camera for Slip Slips, that let the people know of its benefits in a fun and engaging way. A script framework was developed to create a solid association and recall along with taking the apprehensions headon, reulting in a 2.6X ROAS and over 5000+ units being sold. We received great feedback from the audience about the ads, received massive engagement, and subsequent results. It helped the brand in gaining credibility and the trust of the masses in one of the trickies sectors in advertising – healthcare!

IMPACT

Starting
With A Bang

With our innovative packaging, we were able to successfully position Slip Slips as a new-age brand. The market received the design really well and we saw early adoption of the product. Thanks to our packaging and marketing strategy, we were able to sell 1600+ units within the first three months, even though the brand was much newer than most of the competitors in the market.

PS: Not to brag, but we bagged two golds, both National and South Zone during the FoxGlove Awards 2022 for best Packaging for Slip Slips.

Make The Move

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REACH OUT

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The post Slip Slips appeared first on Brandemic.

Realtap

MM — Sun, 27 Nov 2022 10:59:35 +0000

Realtap

ABOUT

Real Tap is an award-winning luxury real estate brokerage firm from Bangalore. They cater to the most discerning clientele with a desire and demand for luxury real estate. Luxury real estate is undoubtedly one of the most exciting sectors to be a part of, so it’s no surprise that there are extremely few people who have made their mark in this competitive industry. To penetrate Luxury Real Estate you need to exhibit qualities like being trustworthy and offering quality service along with an innovative approach.

SCOPE

INDUSTRY

Real Estate - B2C

CHALLENGES

Penetrating
The Luxury Real Estate Market

01

Establishing Realtap as a luxury real estate brand.

02

The website needed a specific complex property filtration feature.

03

Bringing a touch of class and luxury to the brand because it was targeted towards NRIs and HNIs.

04

A special custom backend had to be built with functionalities that allowed the monitoring and updating of properties seamlessly.

SOLUTION

Appearances Matter

When you try to understand the consumer base for Realtap, it will appear very obvious that most of the target customer base would be high-end wealthy individuals with fine taste, and for them appearance matters… A lot! While branding Realtap, we were focused on creating an identity that reflected class, simplicity, and luxury.

Minimal
Yet Sophisticated

IDENTITY

The entire brand identity of Realtap, specifically the logo is a classic blend of minimalistic yet sophisticated type form focusing on the letter ‘A’ for distinction, with only one small embellishment to make it stand apart from any other symbol – golden lining running across its length culminating in what can easily be interpreted as protection or boundaries, symbolized by the base triangle. The sharp simplicity makes this elegant house emblematic of Grace and Discernment something truly special, sure to catch anyone’s eye.

WEB DEVELOPMENT

Class & Luxury

The Realtap website was designed to reflect class and luxury with a simple, sleek design for an enhanced experience. The website is also extremely easy to navigate and effective for lead generation. Custom filters allow you to see homes for sale in a new light while immersive banner images add depth of field so every detail stands out beautifully.

WEB DEVELOPMENT

IMPACT

Real World
Pay-Offs

The Realtap project was such a success that the client came back for another project within the same vertical.
PS: The Realtap website also won two website design awards – Foxglove and the Big Bang Awards.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

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Pioneer in women's healthcare

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An iconic club with legendary members

The post Realtap appeared first on Brandemic.

Pal Exports

MM — Sun, 27 Nov 2022 10:10:33 +0000

Pal Exports

ABOUT

Pal Exports is a pioneer in the fabric and apparel manufacturing industry with a rich legacy. The business was originally set up in 1952 and has been growing ever since with many successful decades under its belt. With three manufacturing units in Bangalore, Mumbai, and Vapi, Pal Exports envisions creating a brand that defines its success not only through revenues, turnovers, and profits but largely by its contribution towards a better world.

SCOPE

INDUSTRY

Textile Manufacturing - B2B

CHALLENGES

Defining
The Legacy

01

The colour palette had to be inviting and subtle as we were dealing with the B2B segment.

02

We had to create a unique logo for the client that comprised an element of the business line along with a unique typeface.

03

The website content had to have a crisp tone defining the 70+ year legacy of the business.

04

The textile manufacturing industry is not generally big on branding, hence we had to set a benchmark which was a challenge.

SOLUTION

Global Positioning

We wanted to position Pal Exports as a global company that is trustworthy and a benchmark of quality. The branding exercise targeted large suppliers, contractors, and distributors in the textile industry who rely on trust, history, and the management of the company to make purchase/alliance decisions.

A Distinguished Identity

IDENTITY

To create a distinguished identity, we created a logo with an icon within the typeface showing the core business of the brand, the color palettes were chosen to further solidify the trust element of the brand and create a strong recall value that would position the brand globally.

WEB DEVELOPMENT

A Lead Magnet

We created an impactful website to really showcase the offerings of Pal Exports. The website was also extremely easy to navigate and effective for lead generation.

WEB DEVELOPMENT

IMPACT

Making
A Global Brand

The revamp of Pal Exports effectively positioned it as a global brand that could cater to global standards allowing it to further expand its reach and dominance.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

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Realtap

Luxury real estate buying made easy

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Global powerhouse for BPO and automation

The post Pal Exports appeared first on Brandemic.

OmRx

MM — Thu, 24 Nov 2022 10:45:14 +0000

OmRx

ABOUT

OmRx is a visionary attempt to create a mobile app that could solve some of the biggest issues in healthcare faced by medical practitioners including patient record management, appointment management, referral tracking, etc. We managed to build an entire health management system inside a mobile app which connects the entire healthcare ecosystem keeping the doctor as the center of the ecosystem. We created and designed the workflow and the UI/UX design for the OmRx suite of mobile applications – this included individual apps for doctors, patients, pharmacists, lab technicians, and hospitals.

SCOPE

INDUSTRY

The
Thought Process

IDENTITY

Colour coding has been a major aspect of branding the OmRx suite of apps as the product had to scale into a huge feature set and multiple apps within a suite.

The circle in the OmRx logo represents the healthcare ecosystem and the fingerprint marks on the rims represent how each medical case is unique to itself. The center icon is kept dynamic to represent the app function within the suite.

CHALLENGES

An Entire EMR System
Inside An App Suite

01

One of our biggest challenges was solving for easy and seamless navigation.

02

Working with the tech team to figure out the various possibilities and challenges of implementation.

03

To enable a suitable appointment and communication system between doctors, patients, labs, and pharmacies.

04

Linking the entire suite to seamlessly function with each other.

USER PERSONAS

Figuring Out Gaps In The Market

Our team did a user persona research of 50-60 individuals, this ranged from doctors, lab technicians, hospital owners, and patients.

Vamshi Madan

26 • Years • Male • MBBS • Mumbai

PRACTICE HOURS

5-6 Hrs/day

PRACTICE LOCATION

Multiple

BEHAVIOUR

Commutes a lot between locations
Chats with patients on whatsapp
Makes hand-written prescriptions

PAIN POINTS

Less revenue
Lots of documents to manage
Managing patient queues

GOALS

Vamshi’s goals are to manage his multiple practice locations, streamlining the medical records of his patients that are all over the place. And driving more revenue to his practices.

Radhika Kumar

30 Years • Female • MBBS • Gurgaon

PRACTICE HOURS

6-8 Hrs/day

PRACTICE LOCATION

Single

BEHAVIOUR

Commutes a lot between locations
Chats with patients on whatsapp
Makes hand-written prescriptions
Doesn’t control his patient’s access to him

PAIN POINTS

Less revenue
Lots of documents to manage
Managing patient queues
Patients constantly messaging on whatsapp

GOALS

Radhika’s goals are to manage her patient queues effectively, streamlining the medical records of her patients that are all over the place. And driving more revenue to her practice.

Abhimanyu D

36 Years • Male • Lab Technician • Lucknow

PRACTICE HOURS

8 Hrs/day

PRACTICE LOCATION

Single

BEHAVIOUR

Reads the newspaper
Alert during operational hours

PAIN POINTS

Stressful work environment
Feels so busy
Not enough time with family
Messed up timelines of lab records

GOALS

To drive more business to his lab and to streamline lab records.

Ramesh R

40 Years • Male • IT Professional • Bangalore

PRACTICE HOURS

8 Hrs/day

BEHAVIOUR

Shops online
Exercises regularly
Regularly follows viral posts

PAIN POINTS

Medical records are all over the place
Hard to contact his doctor
Test reports don’t come on time

GOALS

To take care of his health, be in constant touch with his healthcare professional, and sort his medical records.

HI-FI PROTOTYPES

The homepage is broken down into cubicle systems. This enables scale and allows easy navigation.

Easy To Use & Scale

Connecting Doctors,
Patients, Labs, And Pharmacies

The app ensures seamless connectivity between the patient and his/her doctor, labs, and pharmacies via a simple chat system and smooth information exchange and storage.

Better Than Real Life

The appointment system is broken down into tokens and slot systems exactly how it works in real life.

The doctor can see all the patients waiting for him through the app.

Accounting Made Easy

The app can track all the accounting data for the doctor making it easy to have all records in one place.

Growing A Community

The OmRx app enables doctors to refer patients to one another based on their expertise and specialties. Thus, resulting in enhanced patient care and community growth.

Medical Reports On
Your Fingertips

Keep A Track Of Orders

It also enables sharing reports and orders between the doctor and OmRx app suite.

Connect With Doctors

The Connect app (for patients) helps patients to stay connected to their doctors. It enables a one-on-one interaction between the patient and the doctor through a chat interface.

Tokens & Slots

The patients can easily get their tokens and book a slot. This enabled less waiting time and a reduction in human dependence.

One Tap Away

The Connect app enables video calling between doctors and patients.

The patient can access all his records in one place.

Though the patient will get access to the doctor through text chat and video chat, the control would still be with the doctor.

As we created the suite, keeping the doctor as the center of the ecosystem.

No More Queues

Easy Access

The OmRx app enables the digitization of health data, accounting, and receptionist access across multiple practice locations. This allows the doctor to handle his hospital patients and personal clinic patients, and manage time better creating a healthy work-life balance along with enhanced patient care.

IMPACT

Changing
The System

In a very short time, over 3000 doctors joined the platform and the company was able to raise venture capital for their future build based on the UI design that we provided them.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

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Pioneer in women's healthcare

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The post OmRx appeared first on Brandemic.

Coco Next

MM — Thu, 24 Nov 2022 10:16:10 +0000

Coconext

ABOUT

A project from the FMCG sector, but this time with a crazy twist. We were approached by Coconext team to build their design and structural framework, along with store branding, Website User Interface, and marketing plan.

The Coconext project was tricky since it required us to position the product strongly for a particular market segment. There were complexities as the product was being sold in three different models kiosks, subscriptions, and a flagship store. Giving a unified brand identity that was fun, quirky and chill was one of the most challenging yet fun tasks we’ve had at Brandemic.

SCOPE

INDUSTRY

FMCG - D2C/B2B

CHALLENGES

Positioning
Is Everything

01

To position the product strategically for a particular market segment.

02

Give a unified brand identity that was fun, futuristic, and had a tropical vibe.

03

The logo had to be minimalistic because the same logo would be heat-sealed on the coconuts and details could get lost while doing so.

04

The same identity had to scale across multiple models.

SOLUTION

Fun, Futuristic, & Tropical

The service of the brand cools down people, that being the main selling point something more tech-savvy/modem/classic/retro won’t fit the brand’s motives. The design is developed around PSYCHEDELIC GOLD VIBES. TROPICAL. BEACH. PLAYFUL. MULTI USER GROUP to arrive at a very minimal simple and easy-to-scale typeface and an icon-based logo. These keywords also helped in finding the appropriate colors.

As Quirky
As It Gets

IDENTITY

We worked with Coconext to create effective brand positioning strategies and a holistic design system. We created over 20 iterations of the logo to arrive at the final design. We paired it with a quirky tone of voice and two brand mascots – Coco & Loco.

Quirky &
Minimal (How?)

WEB UI

The UI design for Coconext was kept clean and minimal with a focus on easy navigation. However, the content gave it a touch of quirkiness to create uniformity in communication across all brand collaterals creating a strong brand voice. It had multiple touchpoints and multiple business models that we had to simplify in terms of navigation and understanding.

IMPACT

Go Loco
With Coco

Coconext’s’ design language was an instant hit. People recognised the whole vibe of the brand and associated it with a fun and chill brand that does innovative things. The branding became an inspiration for people in the city of Mysore as it made them realise the value of creating a brand language and a story. The mascots Loco and Coco were used across all the marketing activities making the brand gain popularity amongst their target audience.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

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The post Coco Next appeared first on Brandemic.

Altius Hospitals

Zayn — Thu, 24 Nov 2022 10:01:00 +0000

Altius
Hospitals

ABOUT

Altius Hospitals is a chain of multi-specialty hospitals based out of Bangalore. Altius has a legacy of 16+ years of being pioneers in the women’s healthcare space. They are India’s number 1 center of Laparoscopic Surgery.

When we got the project of rebranding Altius Hospitals, we were ready and excited for this extremely challenging project. We were not establishing a brand identity for a new brand, rather we had the challenge of re-branding one of India’s top hospitals in its domain, with an eminent legacy.

SCOPE

INDUSTRY

CHALLENGES

Positioning
Is Everything

01

To create a fresh brand identity for one of India’s leading hospital chains within its domain.

02

To maintain a recall value as the brand already had a legacy of 16+ years. Hence retaining certain elements from its older version to create association was imperative.

03

A hospital has thousands of micro-elements and collaterals that come with it. We needed to ensure that the branding exercise was done in a way that could scale across everything from print collaterals to huge hoardings to all elements within and outside the hospital.

04

The branding exercise had to enable the brand to position itself with some of India’s largest hospital chains.

SOLUTION

Science & Beyond

The design of the logo was ideated through the brand’s ultimate motto, to serve and save lives. This gave us the base thought process for the logo. This was then clubbed with the brand’s growth and legacy. The logo is therefore a combination of the organization’s core – science and beyond.

The entire visual identity was created with an iconic logo that can be scaled across anything with an extremely high recall value. To solve for association, we opted to keep the base the same as before.

In terms of brand communication, the entire brand tone was directed towards trust and safety. The brand communication revolved around trust, innovation, care, and technology. Hashtags like #AltiusCares #PlaceSaferThanHome were used to create a buzz around the brand.

A Sign Of Trust

IDENTITY

The visual identity of the brand was ideated to communicate trust and safety through its palette colors, typography, and design elements like the logo mark, logo system, color scheme, and typography techniques.

LOGO VARIATIONS

Comfort & Safety

INTERIOR BRANDING

We worked with Altius Hospitals on the interior branding for their new state-of-the-art facility. To maintain the same tone of safety and comfort that a person needs when in a hospital setting, we branded the hospital in such a way that all elements reflect this, including colors, font choice, and illustrations.

Seamless Experience

WEB DEV

We worked with Altius to create a seamless experience for their customers, from the moment they land on their homepage to the moment they book an appointment. Our web team made sure that the flow was smooth and effective for lead generation so that potential patients could easily find what they were looking for and book appointments easily.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

LET'S COLLABORATE

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The post Altius Hospitals appeared first on Brandemic.

Award Winning – Brandemic

Slip Slips

Slip Slips

by Woke Nutrition

ABOUT

SCOPE

INDUSTRY

Nutrition - D2C

CHALLENGES

Cool & Funky

01

02

03

04

SOLUTION

Solving For Accessibility

Hitting The Target

IDENTITY

LOGO VARIATIONS

Slip It, Forget It

PACKAGING

Why Should HealthBe Boring?

A Cool Shopping Experience

WEB DEVELOPMENT

On A Mission To Make Health Cool

Ads That Work

UGCs

IMPACT

Starting With A Bang

Make The Move

REACH OUT

More Good Stuff

Realtap

Realtap

ABOUT

SCOPE

INDUSTRY

Real Estate - B2C

CHALLENGES

Penetrating The Luxury Real Estate Market

01

02

03

04

SOLUTION

Appearances Matter

Minimal Yet Sophisticated

IDENTITY

WEB DEVELOPMENT

Class & Luxury

WEB DEVELOPMENT

IMPACT

Real World Pay-Offs

Make The Move

REACH OUT

More Good Stuff

Pal Exports

Pal Exports

ABOUT

SCOPE

INDUSTRY

Textile Manufacturing - B2B

CHALLENGES

Defining The Legacy

01

02

03

04

SOLUTION

Global Positioning

A Distinguished Identity

IDENTITY

WEB DEVELOPMENT

A Lead Magnet

WEB DEVELOPMENT

IMPACT

Making A Global Brand

Make The Move

REACH OUT

More Good Stuff

Solving
For Accessibility

Why Should Health
Be Boring?

A Cool
Shopping Experience

Starting
With A Bang

More
Good Stuff

Penetrating
The Luxury Real Estate Market

Minimal
Yet Sophisticated

Real World
Pay-Offs

More
Good Stuff

Defining
The Legacy

Making
A Global Brand

More
Good Stuff

The
Thought Process

An Entire EMR System
Inside An App Suite

Connecting Doctors,
Patients, Labs, And Pharmacies

Medical Reports On
Your Fingertips

Changing
The System

More
Good Stuff